'Pandora Stories' Combines Music Playlists and Elements of Podcasting
Laura McQuarrie — February 26, 2019 — Pop Culture
References: blog.pandora & techcrunch
There are plenty of places online to listen to one's favorite music and podcasts from a convenient single location but Pandora Stories introduces a new kind of marketing tool for artists who want to provide deeper insights for listeners. Rather than having to film videos or a full-length documentary to share behind-the-scenes information about songs or an entire album, artists can create playlists that are intermixed with voice tracks. In this way, artists can create richer content for their fans by sharing what certain songs mean to them, what inspired them or any other messages about their music.
Aside from appealing to musicians, Pandora Stories will also be of benefit for others in creative professions who want to deeply connect with their consumer base.
Aside from appealing to musicians, Pandora Stories will also be of benefit for others in creative professions who want to deeply connect with their consumer base.
Trend Themes
1. Storytelling Music Platforms - Technology companies can develop new storytelling music platforms using voice tracks to provide a more immersive experience for music listeners.
2. Playlist-based Marketing - Marketers can create engaging promotional campaigns by incorporating behind-the-scenes voice tracks into music playlists to connect with their target audiences on a deeper level.
3. Podcast-inspired Music Content - Music streaming services can integrate podcasting elements into their platforms to provide more diverse and engaging content for their users.
Industry Implications
1. Music Streaming - By integrating voice tracks and podcasting elements, music streaming platforms can attract more users and create a competitive advantage in the industry.
2. Marketing and Advertising - Advertisers can leverage playlist-based marketing to create more effective and engaging promotional campaigns.
3. Content Creation - Content creators can experiment with new formats and platforms like Pandora Stories to create more immersive and interactive storytelling experiences.
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