The Virtual Design Festival Offers Digital Booths for Brands & Creators
Laura McQuarrie — April 25, 2020 — Art & Design
Dezeen is kicking off a Virtual Design Festival, a first-of-its-kind online design event, and it gives brands and designers the chance to reach new audiences via digital booths. The schedule for the online event includes talks, interviews, movies, collaborations, product launches and more, which helps to support independent creators, students and design businesses that have been impacted by sudden closures, supply chain disruptions and the cancellation of in-person fairs and festivals.
On the Virtual Design Festival's first day, people can tune in to see self-recorded video messages from over 30 architects and designers and a live interview related to a post that was published on Dezeen last month and quickly became its most-read story of all time.
Although people may not be able to safely connect in person, this time is opening up new channels for people to come together via the Internet.
Image Credit: Dezeen
On the Virtual Design Festival's first day, people can tune in to see self-recorded video messages from over 30 architects and designers and a live interview related to a post that was published on Dezeen last month and quickly became its most-read story of all time.
Although people may not be able to safely connect in person, this time is opening up new channels for people to come together via the Internet.
Image Credit: Dezeen
Trend Themes
1. Virtual Design Festivals - Digital events are a disruptive innovation opportunity for the events industry.
2. Online Brand Promotion - Digital booths offer a new avenue for promoting brands online.
3. Remote Collaboration - Collaborations between designers and businesses can be facilitated remotely using online events.
Industry Implications
1. Events - Virtual events are a direct response to live events being cancelled due to the pandemic.
2. Design - The Virtual Design Festival focuses on supporting independent creators, students, and design businesses.
3. Marketing - Digital booths offer a new opportunity for marketing products and services online.
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