Central Saint Martins Created a 5G-Powered London Fashion Week Show
Laura McQuarrie — February 18, 2019 — Tech
References: arts.ac.uk & standard
A handful of forward-thinking fashion brands experimented with unconventional runway shows for New York Fashion Week and for its London Fashion Week show, Central Saint Martins hosted a first-of-its-kind mixed-reality catwalk experience.
During the event, 10 front row attendees sported Magic Leap’s One headsets, which added new dimensions to the fashion show with animated lighting bolts, smiling tiger heads and laughing skulls. For those not wearing a headset, screens were provided to give all event attendees a sense of the mixed-reality experience. Due to the tech-heavy requirements of the show, the Central Saint Martins event was powered by Three Mobile’s 5G technology, thanks to a new partnership between the university and the telecommunications provider.
According to designer Gerrit Jacob, mixed-reality has a place beyond the runway and could potentially be used in shops or on the streets to creatively present clothes.
During the event, 10 front row attendees sported Magic Leap’s One headsets, which added new dimensions to the fashion show with animated lighting bolts, smiling tiger heads and laughing skulls. For those not wearing a headset, screens were provided to give all event attendees a sense of the mixed-reality experience. Due to the tech-heavy requirements of the show, the Central Saint Martins event was powered by Three Mobile’s 5G technology, thanks to a new partnership between the university and the telecommunications provider.
According to designer Gerrit Jacob, mixed-reality has a place beyond the runway and could potentially be used in shops or on the streets to creatively present clothes.
Trend Themes
1. Mixed-reality Fashion Shows - Fashion brands can leverage mixed-reality technology to create immersive and engaging runway experiences for their audience.
2. Mixed-reality Retail Experiences - Retailers can use mixed-reality to enhance customer experience and creatively present their products in-store.
3. 5g-powered Events - Partnerships with telecommunication providers to offer 5G services can enable businesses to host tech-heavy events and deliver high-quality mixed reality experiences.
Industry Implications
1. Fashion Industry - Fashion brands and designers can use mixed-reality technology to create unique and creative runway experiences for their audiences, and potentially even extend these experiences to other fashion-related events.
2. Retail Industry - Retailers can use mixed-reality technology to enhance in-store experiences and better promote their products to customers, potentially increasing engagement and sales.
3. Telecommunications Industry - Telecommunication providers can form partnerships with event hosts and businesses to offer 5G services and expand the possibilities of mixed-reality technology at events, potentially creating new revenue streams.
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