Knotel Launched Personalized Campaigns Targeting Specific CEOs
Grace Mahas — October 8, 2019 — Marketing
As shared workplaces become more mainstream for many businesses, flexible workspace 'Knotel' launched a new personalized campaign to showcase its customized workspaces. The unique campaign features direct statements to various chief executives from large companies.
For example "Noel Quinn, you deserve a workspace as tailored as this billboard,” for HSBC’s chief executive. Other companies targetted include Verizon, Spotify, and Fox -- to name a few. The ad will be displayed in print across New York and each customized statement includes a unique landing page with 3D models of proposed office spaces Knotel drafted.
The bespoke and unique advertisements showcase the company's core strength -- its ability to go the extra mile to attract and keep customers.
For example "Noel Quinn, you deserve a workspace as tailored as this billboard,” for HSBC’s chief executive. Other companies targetted include Verizon, Spotify, and Fox -- to name a few. The ad will be displayed in print across New York and each customized statement includes a unique landing page with 3D models of proposed office spaces Knotel drafted.
The bespoke and unique advertisements showcase the company's core strength -- its ability to go the extra mile to attract and keep customers.
Trend Themes
1. Personalized Workplace Advertising - Disruptive innovation opportunity: Develop AI-powered platforms that can analyze data to create personalized ads targeting specific CEOs.
2. Customized Workspace Solutions - Disruptive innovation opportunity: Create flexible office spaces that are tailored to the specific needs and preferences of individual CEOs and executives.
3. Enhanced Customer Experience - Disruptive innovation opportunity: Leverage advanced technology, such as 3D modeling, to provide unique and interactive customer experiences for potential workspace clients.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity: Develop innovative advertising platforms that enable brands to deliver highly targeted and personalized messages to specific CEO audiences.
2. Flexible Workspace Providers - Disruptive innovation opportunity: Invest in technology to create customized and flexible office spaces that cater to the unique requirements of CEOs and top executives.
3. Real Estate and Property Management - Disruptive innovation opportunity: Integrate cutting-edge technologies like augmented reality and virtual reality to revolutionize the way office spaces are marketed and leased, offering enhanced customization options to clients.
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