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Mini Viral Video

Vine and other video-focused social platforms make for quick communication

Implications - Video-focused social media services like Vine are growing at a quick rate, with some power users acquiring as many as three million followers. Providing the ability to see actual, moving bits of another person's life, video-based social media adds another level of intimacy to digital connection. This not only attracts tech-savvy consumers, but creates an opportunity for brands to establish deeper, more transparent relationships with customers.
Trend Themes
1. Short-form Video Content - The rise of short-form video sharing platforms like Vine and the demand for personalized, intimate, and easily consumed content presents opportunities for brands to creatively and effectively engage with tech-savvy and attention-deficient consumers.
2. Social Media-driven User Generated Content - Social media platforms like Vine provide ample opportunity for user generated content to build brand authenticity and establish deeper, more transparent relationships with customers.
3. Themed Visual Content Competitions - Short-format film festivals revolving around specific themes on social media platforms like Vine encourages community engagement and creative expression for users, while simultaneously building brand visibility and awareness.
Industry Implications
1. Advertising and Marketing - Brands can use short-form video content to more effectively and creatively market their products and connect with consumers through platforms like Vine.
2. Social Media - The rise of video-focused social media platforms like Vine presents significant opportunities for brands and businesses to create engaging content and build a following.
3. Film and Entertainment - Themed visual content competitions on social media platforms like Vine and other short-form video sharing sites and apps can help build community and democratize film and video content under specific themes and genres.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
331,627 Total Clicks
Date Range:
Aug 13 — Dec 13
Trending:
Average

Featured Examples

Short Video-Sharing Infographics
Short Video-Sharing Infographics
This Vine Video Guide Shares How Impactful Vine is for Brands
This graphic Vine video guide shares how to make the most of this video-sharing platform. This infographic created by ‘The 7th Chamber’ reveals staggering statistics, like the fact that &#... MORE
Social Media-Directed Videos
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
Airbnb is launching the ‘Hollywood and Vines’ project on Twitter, asking social media users to send in short six second Vines. This project aims to put together an entire short film that... MORE
Viral Artist Tribute Vines
Viral Artist Tribute Vines
Fans Recently Payed Homage to Hayao Miyazaki's Retirement on Vine
Hayao Miyazaki, a world-famous Japanese animator and director, recently announced his plan to retire and many fans took to Vine to pay tribute to his work. These videos have gone viral and fans... MORE
Short Social Film Festivals
Short Social Film Festivals
Vine is Now Conducting Themed Weekly Short Film Festival Challenges
Vine recently introduced the ‘Vine Mini Festival,’ a short film festival for Vine’s six second films. Since the videos that can be created with the app are so short, it makes sense... MORE
Social Media User Infographics
Social Media User Infographics
This Vine Facts Infographic Shows Vine Influence
If you haven’t jumped on the Vine bandwagon yet, this Vine facts infographic lays out the reasons why you should, as it shows how this platform is taking over the social media world by storm. An... MORE
play_circle_filledSuperhero-Inspired Moral Lessons
Superhero-Inspired Moral Lessons
BatDad is the Hoarse, Moral Voice of Conscience in the Family
When BatDad isn’t out fighting crime, he drives a Honda Odyssey, because it gets better gas mileage. In a three-minute YouTube clip of a compilation of Vine videos, which has been viewed more... MORE

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