Vine and other video-focused social platforms make for quick communication
Implications - Video-focused social media services like Vine are growing at a quick rate, with some power users acquiring as many as three million followers. Providing the ability to see actual, moving bits of another person's life, video-based social media adds another level of intimacy to digital connection. This not only attracts tech-savvy consumers, but creates an opportunity for brands to establish deeper, more transparent relationships with customers.
Trend Themes
1. Short-form Video Content - The rise of short-form video sharing platforms like Vine and the demand for personalized, intimate, and easily consumed content presents opportunities for brands to creatively and effectively engage with tech-savvy and attention-deficient consumers.
2. Social Media-driven User Generated Content - Social media platforms like Vine provide ample opportunity for user generated content to build brand authenticity and establish deeper, more transparent relationships with customers.
3. Themed Visual Content Competitions - Short-format film festivals revolving around specific themes on social media platforms like Vine encourages community engagement and creative expression for users, while simultaneously building brand visibility and awareness.
Industry Implications
1. Advertising and Marketing - Brands can use short-form video content to more effectively and creatively market their products and connect with consumers through platforms like Vine.
2. Social Media - The rise of video-focused social media platforms like Vine presents significant opportunities for brands and businesses to create engaging content and build a following.
3. Film and Entertainment - Themed visual content competitions on social media platforms like Vine and other short-form video sharing sites and apps can help build community and democratize film and video content under specific themes and genres.
6 Featured, 44 Examples:
332,777 Total Clicks
Date Range:
Aug 13 — Dec 13
Trending:
Average
Consumer Insight Topics:
