The Jumpthru Study Shows that Females Favor Pinterest and Blogs
Sarah Nazim — June 25, 2012 — Social Media
References: jumpthru.net & mediabistro
This Jumpthru study explores the mediums that women use and trust the most online. It is no surprise that Pinterest has one of the highest rating of 81% while blogs are tied with the same percentage.
In terms of what influences women to make a purchase, it is evident from this chart that women are willing to take recommendations from their favorite blogs, and in second place it's Pinterest. In terms of where women like to have fun online and seek entertainment, Facebook takes the lead compared to the other social sites.
This study provides vital information for marketers, in terms of strategic planning for online initiatives. Women tend to resort to blogs when it comes to seeking new products and attaining product information, and often come across new products and ideas on Pinterest. By targeting brand-related blogs, companies can proactively reach their target audience.
In terms of what influences women to make a purchase, it is evident from this chart that women are willing to take recommendations from their favorite blogs, and in second place it's Pinterest. In terms of where women like to have fun online and seek entertainment, Facebook takes the lead compared to the other social sites.
This study provides vital information for marketers, in terms of strategic planning for online initiatives. Women tend to resort to blogs when it comes to seeking new products and attaining product information, and often come across new products and ideas on Pinterest. By targeting brand-related blogs, companies can proactively reach their target audience.
Trend Themes
1. Women's Online Preferences - Disruptive innovation opportunity: Develop a social media platform or app specifically designed for women's interests and preferences.
2. Influencer Marketing - Disruptive innovation opportunity: Create a platform that connects brands with influential bloggers and Pinterest users to leverage their recommendations and reach a wider audience.
3. Strategic Online Marketing - Disruptive innovation opportunity: Develop tools and services that help companies strategically target and engage with women through blogs and Pinterest to maximize brand exposure and sales.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity: Design a new social media platform that caters specifically to women's interests and preferences, providing a unique user experience.
2. Influencer Marketing Platforms - Disruptive innovation opportunity: Build a platform that connects brands with influential bloggers and Pinterest users, streamlining the collaboration process and optimizing marketing campaigns.
3. Online Marketing Solutions - Disruptive innovation opportunity: Offer comprehensive online marketing solutions that help companies target and engage with women effectively through blogs and Pinterest, leveraging data analytics and automation.
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