Advanced devices for waist-watching consumers offer a sense of control
Implications - Catering to consumers who seek to avoid a complicated health system, high-tech innovations created to help people track their food and fitness levels appeal to a millennial base. Adding an automatic and more convenient way of measuring one's health, these products offer a sense of control that's empowering to consumers.
Trend Themes
1. Personalized Health-trackers - Consumers seek high-tech innovations that offer a sense of control by measuring health and food levels.
2. Gamification of Healthy Eating - Digital games and competitive dining encourage healthy eating habits among children and adults.
3. Smart Eating Utensils - Culinary implements provide health measuring capabilities through sensors, illuminating names, and calorie counting.
Industry Implications
1. Health and Fitness Industry - Innovators can anticipate the growing market for fitness trackers and personalized health apps to add value for consumers seeking health hacks.
2. Technology Industry - Opportunities exist for developers and technologists to incorporate gamification in diverse areas of life, personalizing experiences for users and providing corporate solutions.
3. Food and Beverage Industry - Catering to the health-conscious consumer creates a niche market for food manufacturers with functional nutrition offerings.
