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Infant Feminism

Gender equality values taught through toys battle the media

Implications - Many parents feel the vulgarity of some media content could negatively influence children, creating a demand for ways to teach values such as gender equality earlier in life. As a result, toys, children's books and films are adapting feminist ideals into child-friendly lessons. This shows a pattern of higher valued alternative education.
Trend Themes
1. Gender Diversification in Children's Media - Teaching values of gender equality earlier in life through diverse characters, such as gender-bending superheroes and cross-dressing Disney princesses.
2. Realistic Representation in Toy Design - Creating more realistic and diverse representations of body shapes and sizes in children's toys, such as Nickolay Lamm's realistically proportioned Barbie doll.
3. Female Empowerment for Young Girls - Encouraging young girls to pursue STEM fields and innovative thinking through toys and tools like Roominate's DIY dollhouse with a circuit system.
Industry Implications
1. Toy Manufacturing - Designing and manufacturing toys that promote positive values and representation, as well as encourage innovation and critical thinking.
2. Media and Entertainment - Creating diverse and inclusive media for children and young audiences that reflect and promote positive values, such as gender equality.
3. Education and Learning Tools - Developing educational tools and resources that promote innovation and critical thinking skills in young children, particularly young girls in STEM fields.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
1,166,019 Total Clicks
Date Range:
May 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

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