Consumers with busy lives are turning to hyper-convenient sources of nutrition
Implications - Catering to a young, on-the-go demographic, nutritional food products that condense important nutrients into small, convenient goods are selling well. The convenience paired with sleek packaging not only makes consumers' lives easier, but acts as somewhat of a status symbol, communicating a commitment to health and the ability to afford such niche products.
Trend Themes
1. Hyper-convenient Nutrition - The trend of hyper-convenient nutrition that condenses important nutrients into small, convenient goods is selling well, especially catering to a young, on-the-go demographic.
2. Organic and Nutritional Snacks for Kids - Organic, all-natural snacks for kids that are free of junk food ingredients, and packaged in a way that emphasizes the wholesome nutrition they provide, are growing in demand.
3. Blended Superfood Oils - A trend of combining several types of healthy oils into one blended superfood oil, rich in omega-3s and antioxidants, and versatile enough to mix into smoothies or hot breakfast cereal, is growing in popularity.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can leverage the trend of hyper-convenient nutrition, by developing more products that offer nutritional value in small and convenient packaging.
2. Food and Beverage Industry - The food and beverage industry can take advantage of people's growing interest in organic, all-natural snacks for kids that are free of junk food ingredients, by developing and marketing such snacks for all ages.
3. Fitness Industry - The fitness industry can leverage blended superfood oils as an additional source of nutrition for people wanting to achieve their fitness goals, by incorporating them into health and fitness programs, and recommending their use to clients.
