Adding a degree of interest to a product, scent is being added unexpectedly
Implications - Adding another dimension to otherwise indistinguishable products, scent is being treated as an added value onto goods. Creating an sense-engaging experience onto an existing product, changes like this add an differentiating aspect to goods and is an effective way for brands to connect more strongly with consumers.
Trend Themes
1. Multidimensional Experience - Scent is being used to add another sensory dimension to products to create a richer and more immersive consumer experience.
2. Flavor-inspired Scents - Product scents are being inspired by or modeled after popular food and beverage flavors for a playful and imaginative touch.
3. Portable Fragrance - Fragrance accessories like bracelets and necklaces are allowing consumers to carry their favorite scent on the go in a convenient and subtle way.
Industry Implications
1. Fashion - Fashion designers can enhance their product offerings by incorporating scent into their designs, creating an added dimension of sensory experience for their customers.
2. Cosmetics & Personal Care - Cosmetic brands can explore incorporating playful and familiar food and beverage scents into their products to appeal to customers seeking new and unique sensory experiences.
3. Home Goods - Home goods companies can offer portable fragrance accessories as an alternative to traditional room or car fresheners, creating opportunities for consumers to customize their scent experience on the go.
