Shan Jiang Crafts Vibrant Worlds Worthy of Animated Features
Jason Soy — September 3, 2011 — Art & Design
References: everynicething & designlov
If you think these images are from the latest Hayao Miyazaki film, I don't blame you; Shan Jiang's lush and vivid illustrations are reminiscent of the visual style employed by the animated filmmaking legend. Considering Jiang's use of vibrant colors, cel-shading visuals and overall wild imagination, one can't help but be transported to new worlds when gazing upon the incredible masterpieces.
My favorite Shan Jiang illustration of the ones featured in this gallery is without a doubt the one with a gargantuan suited man parading through a city as hot air balloons hover and look on. The amber and turquoise glow of the piece are truly a feast for the eyes.
Implications - Consumers are appreciative of vibrant cartoon illustrations because they invoke pleasant and calming sensations from their viewers. These sensations act as stress relievers for consumers. As such, corporations may consider using cartoon illustrations in media campaigns to satiate the high consumer demand for such content.
My favorite Shan Jiang illustration of the ones featured in this gallery is without a doubt the one with a gargantuan suited man parading through a city as hot air balloons hover and look on. The amber and turquoise glow of the piece are truly a feast for the eyes.
Implications - Consumers are appreciative of vibrant cartoon illustrations because they invoke pleasant and calming sensations from their viewers. These sensations act as stress relievers for consumers. As such, corporations may consider using cartoon illustrations in media campaigns to satiate the high consumer demand for such content.
Trend Themes
1. Vibrant Cartoon Illustrations - Increased appreciation for vibrant cartoon illustrations as stress relievers for consumers creates opportunities for their use in media campaigns.
2. Cel-shading Visuals - The use of cel-shading visuals in illustrations and animation may become more popular due to their unique and eye-catching appearance.
3. Wild Imagination Art - The trend towards wild imagination in art may inspire more creatives to push the boundaries and innovate in their designs and concepts.
Industry Implications
1. Advertising - The media campaign potential for vibrant cartoon illustrations may disrupt the advertising industry by creating new and unique ways to engage with consumers.
2. Animation - Cel-shading visuals and wild imagination art may disrupt the animation industry by inspiring new styles and techniques for creating visually stunning animated content.
3. Publishing - The popularity of vibrant cartoon illustrations may create opportunities for disruption in the publishing industry by allowing for more visually appealing and engaging book covers and illustrations.
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