The Lonely Island YOLO Video Warns About Life Dangers
Gil Cohen — January 29, 2013 — Pop Culture
References: youtube
Featuring the very popular Adam Levine and Kendrick Lamar, The Lonely Island YOLO music video wants to give you a heads up about the current phrase on the new generation’s lips.
Out for only two days and currently at over 3.5 million views, the video is already viral and pokes fun at the motto “you only live once,” originally made popular by rapper Drake. In this video, The Lonely Island boys are taking the opposite point of view, warning you that “you oughta look out” because you don’t want to risk your life.
While it takes an extreme perspective, warning against banks, stairs and all modes of transportation, The Lonely Island YOLO video shows people that they shouldn’t base their lives on a single motto
Out for only two days and currently at over 3.5 million views, the video is already viral and pokes fun at the motto “you only live once,” originally made popular by rapper Drake. In this video, The Lonely Island boys are taking the opposite point of view, warning you that “you oughta look out” because you don’t want to risk your life.
While it takes an extreme perspective, warning against banks, stairs and all modes of transportation, The Lonely Island YOLO video shows people that they shouldn’t base their lives on a single motto
Trend Themes
1. Parody Culture - Businesses can capitalize on the popularity of parody videos and memes to create humorous and relatable content.
2. Anti-motto Movements - Companies can create anti-motto campaigns to provide a new perspective on popular phrases and incite conversation and debate.
3. Humorous Public Service Announcements - Brands can utilize humor to bring attention to serious issues and increase engagement with their audience.
Industry Implications
1. Entertainment - Entertainment companies can create parody videos and content that cater to the current trend of humor and relatability on social media.
2. Social Media - Social media platforms can use humor and parody to increase user engagement, leading to increased advertising revenue and brand partnerships.
3. Non-profit - Non-profits can utilize humorous public service announcements to bring attention to important issues and encourage donations and activism.
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