Benefits of Social Media Infographic Predicts Popular Platforms
Elise Ying-Hei Ho — November 20, 2012 — Marketing
References: visual.ly
The Marketing Benefits of Social Media Infographic explores the different ways business use these platforms to reach audiences. A lot of companies are using social media to reach consumers worldwide, but how effectively are they using it and which platform will render the most traffic?
While it’s not unknown that different social media platforms are targeted towards specific demographics and professions, businesses should also take into account how much individuals spend on each outlet to increase their exposure. As the Marketing Benefits of Social Media Infographic illustrates the advantageous results of using social media—increased consumer loyalty, search rankings and reduced marketing expenses, to name a few—it also includes platforms that it predicts would become increasingly popular over the next few years, urging businesses to actively learn more about them.
While it’s not unknown that different social media platforms are targeted towards specific demographics and professions, businesses should also take into account how much individuals spend on each outlet to increase their exposure. As the Marketing Benefits of Social Media Infographic illustrates the advantageous results of using social media—increased consumer loyalty, search rankings and reduced marketing expenses, to name a few—it also includes platforms that it predicts would become increasingly popular over the next few years, urging businesses to actively learn more about them.
Trend Themes
1. Platform-specific Marketing - As different social media platforms are targeted towards specific demographics and professions, businesses can benefit from creating marketing strategies tailored to each platform for targeted reach.
2. Predictive Analytics for Social Media - Businesses can leverage predictive analytics to determine which social media platform will render the most traffic, and make data-backed decisions to optimize marketing efforts.
3. Increasing Popularity of Emerging Social Media Platforms - With the growing popularity of emerging social media platforms, businesses can capitalize on first-mover advantage and learn more about these new platforms to stay ahead of the competition in terms of audience reach and engagement.
Industry Implications
1. Marketing and Advertising - Businesses in the marketing and advertising industry can benefit from understanding the different ways in which social media platforms can be used to reach audiences and optimize their marketing strategies.
2. Social Media - The social media industry can invest in predictive analytics to provide insights into platform usage and help businesses make data-driven decisions to optimize their marketing efforts.
3. Technology - The tech industry has the opportunity to leverage the growing need for platform-specific social media marketing by developing analytical tools and AI technology to predict which platforms will be most effective for different businesses.
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