This Vine Video Guide Shares How Impactful Vine is for Brands
Laura McQuarrie — September 23, 2013 — Social Media
References: the7thchamber & digitalbuzzblog
This graphic Vine video guide shares how to make the most of this video-sharing platform. This infographic created by 'The 7th Chamber' reveals staggering statistics, like the fact that "2/3 of the world's data will be video by 2017."
This is powerful information for brands on Vine to take advantage of. Vine videos are short, sweet and easy to watch. As The 7th Chamber points out, "A branded Vine is four times more likely to be seen than a branded video." A captivating six-second video is the perfect way to grab someone's attention, especially if they have a low attention span.
This visual guide to Vine highlights some of the top brands on Vine and how this social media platform is being used to develop an online following, engage with customers and hire employees.
This is powerful information for brands on Vine to take advantage of. Vine videos are short, sweet and easy to watch. As The 7th Chamber points out, "A branded Vine is four times more likely to be seen than a branded video." A captivating six-second video is the perfect way to grab someone's attention, especially if they have a low attention span.
This visual guide to Vine highlights some of the top brands on Vine and how this social media platform is being used to develop an online following, engage with customers and hire employees.
Trend Themes
1. Short-video Marketing - The rise of short-form video content has created new opportunities for brands to engage with their audiences in an attention-grabbing way.
2. Infographic Sharing - The use of visually appealing and easily shareable infographics allows brands to convey complex messages in a simple and memorable way.
3. Video Analytics - With the growing importance of video content, there is a need for innovative platforms that provide insightful metrics to optimize and measure the effectiveness of brand videos.
Industry Implications
1. Social Media Advertising - Brands can leverage the power of Vine and other video-sharing platforms to create unique and immersive advertising experiences that connect with their target audiences.
2. Content Marketing - The use of short-form videos and infographics can help brands deliver valuable information in an engaging and memorable way, thereby boosting their online presence and audience engagement.
3. Video Analytics Software - There is a growing market for video analytics platforms that provide accurate and actionable insights to help brands optimize their video content strategies and achieve better ROI.
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