Twerking popularity reflects an openness to explicit forms of expression
Implications - Previously an underground phenomenon, twerking, an explicit style of dance, is being brought to the forefront of consumer minds as a result of buzz-worthy events like the Miley Cyrus MVA performance. All sorts of brands are using the fascination with this niche and provocative phenomenon in order to relate to generation Y consumers who are attracted to the more controversial aspects of pop culture.
Trend Themes
1. Explicit Dance Phenomenon - The growing popularity of explicit dance styles, like twerking and the Harlem Shake, presents opportunities for businesses to tap into a consumer desire for controversial pop culture trends.
2. Pop Culture Art Mashups - The trend of creating pop culture mashups that remix popular icons, like Miley Cyrus or Jay-Z, with classic art presents opportunities for artists to create humorous and engaging pieces that appeal to a wide audience.
3. Celebrity-inspired How-to Guides - The trend of creating how-to guides inspired by celebrity pop culture events, like Miley Cyrus's twerking performance, presents opportunities for businesses to provide relevant and engaging content to their audiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage explicit dance phenomena and pop culture mashups to create engaging content that resonates with younger audiences.
2. Art - The art industry can create compelling mashups of pop culture icons with classic art that appeal to a broad range of consumers, providing artists with new ways to showcase their creative talents.
3. Marketing - The marketing industry can use celebrity-inspired how-to guides to create relevant and timely content that strengthens brand engagement with younger audiences.
5 Featured, 38 Examples:
330,622 Total Clicks
Date Range:
Feb 13 — Sep 13
Trending:
Warm
Consumer Insight Topics:
