Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Social Unveiling

Brands are turning to social media instead of events to debut products

Implications - Tapping into the ability for social media to reach a wide audience quickly, designers and brands alike are turning to platforms like Snapchat and Pinterest to debut new products. Creative an incentive for online engagement with brands while generating media attention, this incredibly modern approach to promotion optimizes campaigns for sharing.
Trend Themes
1. Social Media Product Debuts - Brands are choosing social media platforms like Snapchat and Pinterest over live events to debut new products, taking advantage of the broad audience reach and media attention on these modern promotion approaches.
2. Instagram Fashion Shoots - Smartphone photography and social media are disrupting the fashion industry and making high fashion more accessible to a wider audience by using accessible technology for editorial shoots.
3. App-based Fashion Campaigns - Snapchat is becoming a new way for designers to showcase their collections, as social media presence in the Fashion Industry extends beyond Facebook and Twitter.
Industry Implications
1. E-commerce Platforms - Integrating user-curated wish lists like Amazon's 'Amazon Collections' can create a more dynamic and visually-pleasing way to organize products and enhance the online shopping experience.
2. Publishing - Smartphone photography and social media opens the door for a cost-effective way to create fashion editorials and reach audiences on digital platforms through channels like Instagram and Snapchat.
3. Fashion Design - Social media campaigns through apps like Snapchat can extend the reach of fashion shows to a broader audience that can't attend, broadening the brand's accessibility while also promoting engagement with the brand.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
227,725 Total Clicks
Date Range:
Aug 13 — Sep 13
Trending:
Warm
Consumer Insight Topics:

Related Examples

Checkered Couture Captures
Checkered Couture Captures
The Classic Check Vogue Taiwan Fashion Story is Classically Elegant
Social Media Cosmetics
Social Media Cosmetics
The Social Butterfly Blue Nail Polish is for the Facebook-Savvy Generation
Couture Camping Editorials
Couture Camping Editorials
This Vogue Italia September 2013 Shoot is Full of Outdoor Glamour
Pop Art-Inspired Fashion
Pop Art-Inspired Fashion
The Vogue Netherlands 'Pop Smart' Photoshoot Stars Vibrant Ajak Deng
Boyish Elegance Editorials
Boyish Elegance Editorials
Vogue Australia's An American in Paris Story Highlights Alexander Wang
Fashion-Focused Purchasing Apps
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
High Fashion Street Snaps
High Fashion Street Snaps
Tomorrow’s Journal 'In the Company of Strangers' is Urban Chic
Iconic Ladylike Fashion
Iconic Ladylike Fashion
The Vogue Korea September 2013 Cover Shoot Stars Jeon Ji Hyun
Eclectic Autumn Fashion
Eclectic Autumn Fashion
The Vogue Spain August 2013 Issue Stars Diana Moldovan
Personal Video Fashion Campaigns
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
Perfectly Printed Runways
Perfectly Printed Runways
The Matthew Williamson Fall 2013 Runway was a Lesson in Mixing Patterns
Digital Wardrobe Apps
Digital Wardrobe Apps
The iPhone App FIGR Lets Fashionistas Create Personal Virtual Ensembles
Social Media-Perfecting Infographics
Social Media-Perfecting Infographics
This Infographic Spells Out the Perfect Social Media Strategy
Everyday Runway-Style Editorials
Everyday Runway-Style Editorials
This Editorial Showcases Runway Fashion Out on the Street
Small-Format Food Shopping
Small-Format Food Shopping
Stockbox Neighborhood Grocery Attempts to Provide Access
Photo-Posting Technique Charts
Photo-Posting Technique Charts
Learn the 10 Commandments of Using Pinterest for Business
Web Community Infographicss
Web Community Infographicss
This Pinterest Info is Crucial for Upstart Businesses and Brands
Art Incubator Showcases
Art Incubator Showcases
The Cockpit Arts Summer Open Studios is a Business-Supporting Festival
Social Media Makeup Competitions
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
Cosmetic Social Media Campaigns
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
Photocentric Friendship Infographics
Photocentric Friendship Infographics
This Chart Details Why Pinterest Use is on the Rise
Prim Patterned Fashion
Prim Patterned Fashion
The J Crew Fall 2013 Collection is Edgily Sophisticated
Filmed Fashion Technology
Filmed Fashion Technology
The Twitter Vine Application Allows Fashionistas to Record Events Live
Social Media Fragrance Campaigns
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
Optically Stimulating Shirts
Optically Stimulating Shirts
The J Crew ZigZag Sequin Tee Will Test the Strength of Your Stare
Sophisticated Shimmering Fashions
Sophisticated Shimmering Fashions
The Collection Pencil Skirt in Colorblock Sequin by J Crew
Sweetly Speckled Cigarette Pants
Sweetly Speckled Cigarette Pants
The J Crew Cafe Capri is Neck-Tie-Inspired
Mid-Traffic Photo Shoots
Mid-Traffic Photo Shoots
The VICE 'Traffic Chaos' Spread Exhibits Urbanized Glamor
Edgy Urbanite Collections
Edgy Urbanite Collections
The TRIAS Fall 2012 Lookbook Goes from Day to Night
Sophisticated Urban Shoots
Sophisticated Urban Shoots
Asiris Creative's City Fashion is Gritty Yet Glam
Style Posse Photography
Style Posse Photography
Teen Vogue Fashion Cliques, from the Punky Bunch to the Tomboys