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Mobile Romance

Smartphone users rely on their smartphones for the most intimate purposes

Implications - Reflective of how mobile technology is integrated in nearly every facet of a consumer's life, mobile dating is beginning to define the way in which people go about their romantic lives. Whether it be photo-based services like Tinder or apps directed specifically at women looking for love, in comparison to online sites, mobile apps have the added value of convenience, making for a more streamlined process.
Trend Themes
1. Mobile Dating Apps - Mobile apps are becoming more mainstream, convenient and engaging, providing on-the-go options for people looking for love.
2. Customized Virtual Dating Experiences - Dating apps are using specialized features that cater to individual user preferences like personal health assistance, discreet social networking, and real-time interaction options.
3. Gender-focused and Mobile-optimized Dating Apps - New gender-oriented dating apps are being developed that have a more targeted and customized approach, which could lead to better relationships and more successful outcomes.
Industry Implications
1. Healthcare - Innovative apps that provide assistance for personal health, positive lifestyle choices, and overcoming health taboos can create new business opportunities.
2. Social Media - Powerful yet discreet online networking platforms that leverage social media and user data can create new business opportunities for matchmaking and bringing people together.
3. Mobile Technology - There is still considerable scope in the expansive and innovative mobile app industry, which can create new business opportunities and disrupt current business models.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
319,807 Total Clicks
Date Range:
Oct 11 — May 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filledEbonics Literature Tutorials
Ebonics Literature Tutorials
YouTube’s Thug Notes Explain Classic Fiction in Modern Terms
Thug Notes is a hilarious YouTube channel featuring Sparky Sweets, PHD. The videos give a humorous take on classic literary works, including this week’s examination of ‘Jane Eyre.’ The video... MORE
play_circle_filledFemale-Marketed Mobile Dating Apps
Female-Marketed Mobile Dating Apps
'Swoon' Updates to Cater for the Way Girls Look for Dates
An app by Tagged is remodeling its mobile dating app ‘Swoon’ to resonate better with its female users. Its interface is more appropriate for its 50% population of women and is also being... MORE
Healthy Dating Apps
Healthy Dating Apps
Yoru Suru is an Innovative, Albeit Strange Health-Related App
The phrase "there's an app for that" has almost become universally applicable; in fact, the existence of Yoru Suru (Do it at Night), a health-conscious virtual dating app, proves that maxim true. Part… MORE
Gangster Literary Interpretations
Gangster Literary Interpretations
'Da Great Gatbsy' Retells F. Scott Fitzgerald's Classic
‘Da Great Gatsby’ is a ganger version of F. Scott Fitzgerald’s literary classic. Released by the fake book publisher ‘Penguizzle Books,’ the parody’s cover art... MORE
Social Media Matchmaking Apps
Social Media Matchmaking Apps
'Would Love 2' is a Flirty and Discreet Facebook Dating App
If you are still looking for a Valentine’s date and don’t feel brave enough to go up to your crush and ask them out, try the ‘Would Love 2’ Facebook dating app. The app... MORE
Reality-Mimicking Dating Apps
Reality-Mimicking Dating Apps
Zepeel is an Online Dating App That Requires Real-Time Video Bios
The online dating app industry is keeping up with recent trends; understanding the fad of video-infused social media platforms like Vine, Zepeel Inc. decided to incorporate real-time interactions on... MORE

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