James Belkevitz Creates a Modern Interpretation of a Classic Game
Noora Abu Eitah — August 6, 2013 — Lifestyle
References: jamesbelkevitz & creativebloq
Google Monopoly by UK designer James Belkevitz is a modern reinterpretation of the famous board game, which shows evident criticism of the policies of the Internet giant. In this game, the players aim to take ownership of multi-billion dollar companies like YouTube, Facebook, Tumblr and Twitter.
The Google Monopoly money features the faces of Google founders. The 10 'Chance' and 10 'Google' cards provide interesting facts about the Google empire. Finally, instead of Going to Jail, players avoid lawyer fees, energy bills, or court cases with the goal of landing on the Tax Avoidance Scheme.
As for the metal pieces, there is the addition of Penguin and Panda pieces, both reflecting a Google update, one of which crushed many businesses.
The Google Monopoly money features the faces of Google founders. The 10 'Chance' and 10 'Google' cards provide interesting facts about the Google empire. Finally, instead of Going to Jail, players avoid lawyer fees, energy bills, or court cases with the goal of landing on the Tax Avoidance Scheme.
As for the metal pieces, there is the addition of Penguin and Panda pieces, both reflecting a Google update, one of which crushed many businesses.
Trend Themes
1. Corporate Critic Board Games - There is an opportunity to create board games that offer satirical criticism of major corporations, like Google, that expose the darker side of their business practices.
2. Tech Industry Parody Games - There is a trend towards creating parody games that poke fun at tech industry giants and their policies.
3. Social Justice Board Games - There is an opportunity to create board games that focus on social justice issues and raise awareness about the impact of corporate greed on people and planet.
Industry Implications
1. Board Game Industry - The board game industry can capitalize on the trend of creating games that offer satirical criticisms of major corporations, like Google.
2. Tech Industry - The tech industry can explore creating parody games that address the darker side of their industry practices, like tax avoidance and anti-competitive behavior.
3. Social Justice Industry - The social justice industry can create board games that raise awareness about the impact of corporate greed on people and planet and inspire consumers to take action towards positive change.
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