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Storytelling Toy

Children's toy brands offer interactive, creative forms of storytelling

Trend - Storytelling for children is becoming more interactive, with toys that offer creative forms of expression and methods of telling children stories. These items include everything from mixing physical toys with voice-controlled tech, to QR codes attached to toys that retell their backgrounds.

Insight - The use of smart or interactive tech in children's development remains popular, particularly among Millennial parents who see technology as an opportunity to develop children's technical and creative skills from a young age. Straying from more traditional approaches to child-rearing in this way helps give children the skills they'll need in a world that's dominated by tech in both work and play.
Workshop Question - How could your brand prioritize educational recreation for children?
Trend Themes
1. Interactive Storytelling - The trend of interactive storytelling for children includes combining traditional physical toys with voice-controlled tech, QR codes for background stories, and screen-free interactive audio speakers.
2. Creativity-encouraging Games - Games that encourage creativity and imagination range from board games with card prompts, interactive storytelling headphones, and strategic and competitive story-sharing games.
3. Multigenerational Play - KidQuest is an example of a game that facilitates connections and unlocks new journeys and lessons between generations, while Cubcoats x Amazon IRL pop-up and Lego Duplo Stories involve multigenerational play experiences in physical spaces and digital platforms.
Industry Implications
1. Toy and Game Industry - The toy and game industry needs to invest in interactive storytelling toys and creativity-inspiring games that encourage emotional and mental wellbeing in children, as well as promote multigenerational play experiences.
2. Tech Industry - With the increasing demand for voice-controlled tech and screen-free interactive audio experiences, the tech industry has an opportunity to create innovative devices such as storytelling headphones, interactive speakers and devices that encourage creativity and imagination.
3. Entertainment Industry - The entertainment industry can explore the trend of interactive and multigenerational storytelling experiences through pop-up events, augmented reality, and other interactive technologies that merge physical and digital worlds.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
171,076 Total Clicks
Date Range:
Nov 19 — Jan 22
Trending:
Hot
Consumer Insight Topics:

Featured Examples

QR-Connected Paper Toys
QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards
Just in time for the busiest birthday season of the year, Lovepop is introducing Lovepop Play as a new line of pop-up paper toys and cards for kids. The intricate and creatively designed paper... MORE
Screen-Free Story Time Speakers
Screen-Free Story Time Speakers
The 'StoryPod' Smart Speaker Plays Stories, Music and More
The ‘StoryPod’ smart speaker is a new kind of technology solution for little ones that will enable them to enjoy an array of functionalities that are all developed with them in mind. The... MORE
Strategic Storytelling Games
Strategic Storytelling Games
'It's Kind of a Fun Story' is a Story Sharing Game for Adults
‘It’s Kind of a Fun Story’ takes storytelling to the next level and makes a competitive game out of it. The game gets all the players involved with 320 prompt cards, some of... MORE
Storytelling Holiday Pop-Ups
Storytelling Holiday Pop-Ups
Cubcoats x Amazon IRL Invites Kids to Discover Character Stories
Cubcoats was the number one bestseller in the stuffed animal and plush toy category Amazon Prime Day, so Cubcoats teamed up with Amazon to create a unique holiday pop-up experience for kids. The... MORE
Creativity-Encouraging Board Games
Creativity-Encouraging Board Games
The 'Story Creator' Board Game Requires Players to Imagine
The ‘Story Creator’ board game is a different kind of pastime for children that will require them to stretch their imagination instead of simply moving their piece around the board. The... MORE
Interactive Storytelling Headphones
Interactive Storytelling Headphones
The Onanoff StoryPhones Read Bedtime Stories to Youngsters
The Onanoff StoryPhones are set to debut at CES 2022 as a pair of advanced headphones for youngsters that will enable them to enjoy a range of stories in an interactive manner. The headphones work... MORE
Voice-Controlled Storytelling Games
Voice-Controlled Storytelling Games
LEGO Duplos Stories Feature Digital and Physical Play
The LEGO Duplos Stories is a new feature introduced to Amazon Alexa that looks to create an interactive experience that combines storytelling and the iconic brick toys. Available on all devices that... MORE
play_circle_filledScreen-Free Story Speakers
Screen-Free Story Speakers
The TonieBox is a Clever Toy that Plays Stories and Songs
The TonieBox is a screen-less listening toy for children that plays stories and songs. After launching in Europe, the toy has made its US debut. The interactive audio system consists of the Toniebox,... MORE
play_circle_filledCreative Storytelling Collectibles
Creative Storytelling Collectibles
Playmobil's EverDreamerz Immerse Kids in Friendship & Adventure
Playmobil is introducing a collectible toy range for kids ages seven and up called EverDreamerz, which introduces five teenage girl characters who are best friends. Together, the characters discover... MORE
Family Storytelling Games
Family Storytelling Games
KidQuest Inspires Higher Emotional and Mental Well-Being
KidQuest is a new card game that was created by a mother and son team and it inspires kids to learn about the world around them through storytelling. The game facilitates connections between... MORE

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