Children's toy brands offer interactive, creative forms of storytelling
Trend - Storytelling for children is becoming more interactive, with toys that offer creative forms of expression and methods of telling children stories. These items include everything from mixing physical toys with voice-controlled tech, to QR codes attached to toys that retell their backgrounds.
Insight - The use of smart or interactive tech in children's development remains popular, particularly among Millennial parents who see technology as an opportunity to develop children's technical and creative skills from a young age. Straying from more traditional approaches to child-rearing in this way helps give children the skills they'll need in a world that's dominated by tech in both work and play.
Insight - The use of smart or interactive tech in children's development remains popular, particularly among Millennial parents who see technology as an opportunity to develop children's technical and creative skills from a young age. Straying from more traditional approaches to child-rearing in this way helps give children the skills they'll need in a world that's dominated by tech in both work and play.
Workshop Question - How could your brand prioritize educational recreation for children?
Trend Themes
1. Interactive Storytelling - The trend of interactive storytelling for children includes combining traditional physical toys with voice-controlled tech, QR codes for background stories, and screen-free interactive audio speakers.
2. Creativity-encouraging Games - Games that encourage creativity and imagination range from board games with card prompts, interactive storytelling headphones, and strategic and competitive story-sharing games.
3. Multigenerational Play - KidQuest is an example of a game that facilitates connections and unlocks new journeys and lessons between generations, while Cubcoats x Amazon IRL pop-up and Lego Duplo Stories involve multigenerational play experiences in physical spaces and digital platforms.
Industry Implications
1. Toy and Game Industry - The toy and game industry needs to invest in interactive storytelling toys and creativity-inspiring games that encourage emotional and mental wellbeing in children, as well as promote multigenerational play experiences.
2. Tech Industry - With the increasing demand for voice-controlled tech and screen-free interactive audio experiences, the tech industry has an opportunity to create innovative devices such as storytelling headphones, interactive speakers and devices that encourage creativity and imagination.
3. Entertainment Industry - The entertainment industry can explore the trend of interactive and multigenerational storytelling experiences through pop-up events, augmented reality, and other interactive technologies that merge physical and digital worlds.
10 Featured, 89 Examples:
175,126 Total Clicks
Date Range:
Nov 19 — Jan 22
Trending:
Hot
Consumer Insight Topics:
