Alcohol brands are using food waste to flavor their beverages
Trend - Brands in the alcohol space are releasing everything from beer to gin that are made with upcycled ingredients. These include everything from gins made from surplus beer, to beers made from citrus peels.
Insight - When it comes to alcohol consumption, consumers who are looking to experiment often seek out distinct flavors, brewing or distilling processes. Mixing these preferences with the fact that consumers are increasingly environmentally conscious in their purchase decisions means appealing to the majority of alcohol-consuming foodies.
Insight - When it comes to alcohol consumption, consumers who are looking to experiment often seek out distinct flavors, brewing or distilling processes. Mixing these preferences with the fact that consumers are increasingly environmentally conscious in their purchase decisions means appealing to the majority of alcohol-consuming foodies.
Workshop Question - How is your brand appealing to eco-conscious consumers?
Trend Themes
1. Upcycling - Alcohol brands are releasing drinks made with upcycled ingredients, creating a new market for environmentally conscious consumers.
2. Food Waste Reduction - Companies are using food waste and industry by-products to create new products, including alcohol, to reduce waste.
3. Alcohol-free Products - As the interest in non-alcoholic products grows, companies are releasing more alcohol-free drinks with unique flavors and brewing/distilling processes.
Industry Implications
1. Food and Beverage - These trends indicate new opportunities in upcycling food waste and industry by-products in the production of alcoholic and non-alcoholic drinks.
2. Sustainability - Companies can take advantage of these trends to reduce their environmental impact and appeal to environmentally conscious consumers.
3. Brewing and Distilling - These trends create new opportunities for innovation in brewing and distilling processes to create unique and environmentally conscious alcoholic and non-alcoholic drinks.
