LEGO Duplos Stories Feature Digital and Physical Play
Justin Lam — May 7, 2018 — Life-Stages
The LEGO Duplos Stories is a new feature introduced to Amazon Alexa that looks to create an interactive experience that combines storytelling and the iconic brick toys. Available on all devices that support Alexa, such as the Amazon Echo or Eco Dot, the new Lego-backed feature gives parents and kids a selection of stories that prompt physical play.
The experience involves multiple stories, each with a focus on either animals, automobiles and many other things. The themes drive the story told by the LEGO Duplos Stories feature, but also prompt what the players need to build. By building, players can progress through the story or change it in certain ways. The Lego Duplos Stories currently works with new and existing Duplo sets but players can still interact with the skill even if they don't have the necessary pieces.
Image Credit: psfk.com
The experience involves multiple stories, each with a focus on either animals, automobiles and many other things. The themes drive the story told by the LEGO Duplos Stories feature, but also prompt what the players need to build. By building, players can progress through the story or change it in certain ways. The Lego Duplos Stories currently works with new and existing Duplo sets but players can still interact with the skill even if they don't have the necessary pieces.
Image Credit: psfk.com
Trend Themes
1. Voice-activated Storytelling - Opportunities to develop voice-activated storytelling games and gadgets that combine both physical and digital play experiences.
2. Interactive Creative Play - Innovations that encourage interactive and creative play while integrating physical and digital toys, games, and devices.
3. Customizable Gaming Experiences - Developing customizable gaming products that allow players to modify, adapt and add to the gaming experience through physical building and other means.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry could create more innovative products that increase the level of interactive play that combines both physical and digital experiences.
2. Voice-enabled Technologies - Development of more voice-enabled technologies, gadgets and smart devices that engage customers and provide interactive experiences.
3. Educational Technology - Development of educational technologies that leverage both physical and digital storytelling for young learners.
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