Lush is Presenting Plastic-Free Bath Products in a Unique Way
Laura McQuarrie — October 28, 2019 — Eco
References: cosmeticsbusiness
To share its range of plastic-free bath products in a fun way with consumers this holiday season, Lush Cosmetics' stores in the UK are implementing conveyor belts. The unique displays in select UK stores are being shown as part of a gifting service, so that desired products can be selected with ease and then wrapped in a Lush Knot Wrap as an alternative to wrapping paper.
In some stores, the length of the conveyor belt can run up to 14 meters and there are over 100 products for people to pick and choose from—including everything from body lotions and bath bombs to lip scrubs and shower gels.
Lush Cosmetics has been a champion of waste-reducing packaging for years and the interest in the plastic-free movement has the potential to inspire consumers to see more value in the brand's offerings.
In some stores, the length of the conveyor belt can run up to 14 meters and there are over 100 products for people to pick and choose from—including everything from body lotions and bath bombs to lip scrubs and shower gels.
Lush Cosmetics has been a champion of waste-reducing packaging for years and the interest in the plastic-free movement has the potential to inspire consumers to see more value in the brand's offerings.
Trend Themes
1. Plastic-free Packaging - The use of plastic-free packaging in the cosmetics industry presents an opportunity for brands to differentiate themselves and appeal to environmentally conscious consumers.
2. Interactive Store Displays - Implementing interactive displays like conveyor belts can enhance the consumer shopping experience by providing an engaging and unique way to view and select products.
3. Sustainable Gifting - Sustainable gifting, such as using alternative wrapping options like Lush Knot Wraps, is a growing trend that can help reduce waste and appeal to eco-conscious consumers.
Industry Implications
1. Cosmetics - Cosmetics brands have the opportunity to innovate in packaging and gifting practices to appeal to consumers who prioritize sustainability.
2. Retail - Implementing interactive displays and sustainable gifting options can help retailers create a unique shopping experience and appeal to consumers who prioritize sustainability.
3. Eco-friendly Products - Eco-friendly products are increasingly in demand and can provide disruptive opportunities for those who prioritize sustainable packaging and gifting practices.
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