Brands are helping individuals cope with the moving pains caused by COVID-19
Trend - Brands are launching promotions and services designed to alleviate some of the pains that the pandemic has prompted, like moving due to campus closures, breakups, or economic hardship. These offerings aim to help consumers cope with their current living realities and include "adult child" moving promotions and "parent babysitting" services to help consumers gain independence.
Insight - The pandemic has created a massive living shift for consumers across the globe. Many Millennial and Gen Z consumers were forced to or opted to move back in with their parents or find alternative housing, creating new living dynamics that require adjustments from both parties. Consumers are looking for ways to make this transition easier and will flock to brands that authentically showcase their support.
Insight - The pandemic has created a massive living shift for consumers across the globe. Many Millennial and Gen Z consumers were forced to or opted to move back in with their parents or find alternative housing, creating new living dynamics that require adjustments from both parties. Consumers are looking for ways to make this transition easier and will flock to brands that authentically showcase their support.
Workshop Question - How can your brand identify and address specific pain points for your consumer?
Trend Themes
1. Assisting Pandemic Adjustments - Brands are launching promotions and services designed to alleviate some of the pains that the pandemic has prompted to help consumers cope with their current living realities.
2. Supporting Moving Costs - Companies are offering promotions to cover moving expenses to help ease the pain of sudden moves amidst the pandemic.
3. Parent Babysitting Services - More brands are offering parent babysitting services that provide at-home activities to keep parents occupied and give their adult children private and stress-free dating experiences.
Industry Implications
1. Logistics - As the pandemic has led to sudden moves, logistics businesses can take advantage of providing cost-effective and efficient moving services to students and young adults faced with sudden transitions.
2. Dating - Brands can capitalize on the at-home date market and provide creative and innovative solutions that assist young adults with navigating the twists and turns of dating amidst difficult living arrangements.
3. Real Estate - Amidst the pandemic, many are facing difficult economic times, and real estate businesses can provide cost-effective and safe housing solutions that ease the burden of sudden living arrangements caused by the pandemic.
