Barbie Color Reveal Creates a Surprise-Filled Unboxing Experience
Laura McQuarrie — January 7, 2020 — Life-Stages
References: play.barbie
Mattel's Barbie Color Reveal reinvents the classic Barbie unboxing experience with dolls that are coated in color and paired with tons of surprises. The product is packaged in a tube that doubles as a container that can be filled with water, so that the pink-hued doll can be submerged to reveal her unique features. Each doll has a different eye color, sculpted hair, skin tone and a decorated leotard, plus the Barbie Color Reveal doll comes with individually wrapped accessories to create a colorful outfit, complete with a long-haired wig.
To keep the magic going, the Barbie Color Reveal doll's face can be transformed with warm or cold water to transform her facial features over and over.
To keep the magic going, the Barbie Color Reveal doll's face can be transformed with warm or cold water to transform her facial features over and over.
Trend Themes
1. Color-changing Dolls - Barbie Color Reveal dolls utilize color-changing technology to create a unique unboxing experience.
2. Surprise Unboxing - The Barbie Color Reveal dolls offer a surprise-filled unboxing experience with individually wrapped accessories and hidden features.
3. Interactive Play - The color-transforming features of the Barbie Color Reveal dolls encourage interactive play and creativity.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can leverage color-changing technology to create innovative and engaging products.
2. Ecommerce - The surprise unboxing trend can be harnessed by the eCommerce industry to create exciting product launches and increase customer engagement.
3. Children's Fashion - The interactive play aspect of color-changing fashion dolls presents an opportunity for the children's fashion industry to create unique and customizable clothing options.
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