I'M A GIRLY's KIDS4KIDS City Collection Was Made by Nine to 14-Year-Olds
Laura McQuarrie — February 12, 2020 — Life-Stages
References: imagirly
The KIDS4KIDS City Collection of fashion dolls from I'M A GIRLY was created in collaboration with the brand's own KIDS4KIDS design team, which is formed by a panel of nine to 14-year-old boys and girls. For this collection, I'M A GIRLY collaborated with kids across different cities to create the Zurich, Berlin and London collections.
As part of the collaborative process, kids get to put their special skills to the test. In the Berlin group, the kids from the KIDS4KIDS already have experience making clothing for their dolls. While I'M A GIRLY notes that there was some friction between the collaborators in the London design group, the girls became fast friends by the end of the experience.
For Swiss toy brand I'M A GIRLY, kids are not just customers but an important part of the design team.
Image Credit: I'M A GIRLY
As part of the collaborative process, kids get to put their special skills to the test. In the Berlin group, the kids from the KIDS4KIDS already have experience making clothing for their dolls. While I'M A GIRLY notes that there was some friction between the collaborators in the London design group, the girls became fast friends by the end of the experience.
For Swiss toy brand I'M A GIRLY, kids are not just customers but an important part of the design team.
Image Credit: I'M A GIRLY
Trend Themes
1. Kid-driven Design - There is an emerging trend of involving children in the design process, allowing them to showcase their creativity and skills.
2. Collaborative Toy Design - Toy brands are increasingly collaborating with kids to create innovative and personalized products.
3. Empowering Young Consumers - Brands are recognizing the importance of involving children as active participants in product development, empowering them to become more than just consumers.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the trend of collaborative toy design by involving children in the product development process.
2. Fashion Industry - The fashion industry can explore kid-driven design opportunities by working with young designers to create unique and playful fashion dolls.
3. Consumer Goods - Brands across various consumer goods industries can tap into the trend of empowering young consumers by providing opportunities for them to be active participants in product design and development.
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