The Thoughtful Human x PAPYRUS Collection Tackles Difficult Subjects
Grace Mahas — November 6, 2019 — Social Good
References: papyrusonline
In an effort to raise awareness about cancer, addiction, and mental health, renowned greeting card company PAPYRUS partnered with startup Thoughtful Human to launch a contemporary range of greeting cards. Thoughtful Human is a zero-waste greeting card company and these supportive greeting cards eco-friendly and created without plastic on seed paper that, when planted, grow to be wildflowers.
The collection tackles these underrepresented issues to create a dialogue for those facing problems that remain highly stigmatized. The cards encourage us to embrace difficult and uncomfortable conversations to support our loved ones. Thoughtful Human co-founder, Ali O'Grady, commented: "Cards aren’t going to solve complex health and mental health issues, but actively reaching out, asking the hard questions, and creating the space for real conversations — it’s where we can all begin.”
10% of sales from select cards will be donated to pancreatic cancer research by the American Cancer Society.
The collection tackles these underrepresented issues to create a dialogue for those facing problems that remain highly stigmatized. The cards encourage us to embrace difficult and uncomfortable conversations to support our loved ones. Thoughtful Human co-founder, Ali O'Grady, commented: "Cards aren’t going to solve complex health and mental health issues, but actively reaching out, asking the hard questions, and creating the space for real conversations — it’s where we can all begin.”
10% of sales from select cards will be donated to pancreatic cancer research by the American Cancer Society.
Trend Themes
1. Eco-friendly Greeting Cards - There is an opportunity for companies to create more eco-friendly options in the greeting card industry by utilizing materials such as seed paper.
2. Awareness-oriented Greeting Cards - Opportunities exist for companies to create greeting card collections that raise awareness about important but underrepresented issues such as mental health, addiction, and cancer.
3. Encouragement of Dialogue - There is an opportunity to create greeting cards that encourage uncomfortable conversations surrounding important issues and support loved ones facing challenges.
Industry Implications
1. Greeting Card Industry - The greeting card industry can innovate by offering more eco-friendly and awareness-oriented options that encourage dialogue and support for customers.
2. Eco-friendly Industry - There is an opportunity for the eco-friendly industry to partner with greeting card companies and provide more sustainable materials for card production.
3. Health Awareness Industry - Companies in the health awareness industry have the potential to partner with greeting card companies and create collections to raise awareness for important health issues and promote dialogue.
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