Brands are tapping the potential of cannabis or hemp root in skincare products
Trend - Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential. Cannabis root and hemp root, which have been used in Traditional Chinese Medicine, are gaining popularity for their health benefits, as well as their sustainability—for they are often upcycled.
Insight - Given the popularity of the health and wellness movement in North America, contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Whether it is a physical or mental problem, individuals are emphasizing holistic solutions in this space. Driven by general curiosity, they are looking for innovative and interesting ingredients that have a historic or cultural background.
Insight - Given the popularity of the health and wellness movement in North America, contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Whether it is a physical or mental problem, individuals are emphasizing holistic solutions in this space. Driven by general curiosity, they are looking for innovative and interesting ingredients that have a historic or cultural background.
Workshop Question - What upcycled ingredient can your brand utilize in its product range?
Trend Themes
1. Holistic Solutions for Health and Wellness - Contemporary consumers are looking for solutions that will support their body and alleviate any strain and stress. Individuals are emphasizing holistic solutions in this space.
2. Incorporating Traditional Chinese Medicine Ingredients - Consumers are increasingly interested in innovative and interesting ingredients that have a historic or cultural background, such as cannabis and hemp root, which have been used in Traditional Chinese Medicine.
3. Sustainability and Upcycling - Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential, such as cannabis and hemp root, which are often upcycled and offer sustainability benefits.
Industry Implications
1. Personal Care and Skincare - Brands can explore incorporating cannabis and hemp root extracts in personal care and skincare products to offer health and sustainability benefits.
2. Cannabis and CBD Wellness - Entrepreneurs can establish cannabis and CBD wellness companies that incorporate traditional Chinese medicine ingredients, like cannabis and hemp root, to offer consumers holistic solutions.
3. Innovative Agriculture and Production Methods - Businesses can explore sustainable production methods and upcycling to incorporate cannabis and hemp root extracts and ingredients, creating new product offerings and reducing waste.
