Cubcoats x Amazon IRL Invites Kids to Discover Character Stories
Laura McQuarrie — November 7, 2019 — Life-Stages
References: cubcoats & prnewswire
Cubcoats was the number one bestseller in the stuffed animal and plush toy category Amazon Prime Day, so Cubcoats teamed up with Amazon to create a unique holiday pop-up experience for kids. The Cubcoats x Amazon IRL pop-up in California will be open throughout the holiday season and gives kids the chance to get to know the stories of each character in real life.
Cubcoats take the form of plushies that can transform into hoodies, making them companions that are wearable and playable—and as such, the toys for kids ages two to eight are perfect for families that like to travel light.
The wearable toys are designed to share comfort, imagination and empowerment with kids and at the pop-up, young ones will be able to participate in fun photo opportunities and adventures with their family.
Cubcoats take the form of plushies that can transform into hoodies, making them companions that are wearable and playable—and as such, the toys for kids ages two to eight are perfect for families that like to travel light.
The wearable toys are designed to share comfort, imagination and empowerment with kids and at the pop-up, young ones will be able to participate in fun photo opportunities and adventures with their family.
Trend Themes
1. Wearable Toys - Disruptive innovation opportunity: Create innovative wearable toys that combine functionality and playfulness.
2. Interactive Pop-up Experiences - Disruptive innovation opportunity: Design interactive pop-up experiences that bring physical products to life and engage consumers in a unique way.
3. Transformative Plushies - Disruptive innovation opportunity: Develop plushies that transform into other wearable forms, adding versatility and excitement to traditional plush toys.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate technology and functionality into traditional toys to create new and engaging products.
2. Retail and E-commerce - Disruptive innovation opportunity: Create immersive and interactive retail experiences to attract and engage customers in the digital era.
3. Children's Apparel - Disruptive innovation opportunity: Merge fashion and play by designing clothing that doubles as wearable toys for children.
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