LEGO's New 230-Piece Tron: Legacy Kit is Based on a Fan-Made Idea
Madison Mackay — March 26, 2018 — Art & Design
Inspired by a fan-made idea, LEGO created a new Tron: Legacy kit that includes 230 Light Cycle fun-inducing pieces.
Available as of March 31, the kit will include two build-able Light Cycles, a Tron grid display vehicle base and three mini figures: Quorra, Sam Quinn and Rinzler. Following the color scheme from the movie, each piece is exciting and bold, almost identically resembling each car, accessory and character. Falling in line with the brand's classic toy-building method, each piece can be fully customized to create a new storyline with classic characters.
The new fan-made Tron: Legacy Kit with Light Cycle pieces will be available for $34.99 to celebrate the worldwide phenomenon that is the Tron word.
Available as of March 31, the kit will include two build-able Light Cycles, a Tron grid display vehicle base and three mini figures: Quorra, Sam Quinn and Rinzler. Following the color scheme from the movie, each piece is exciting and bold, almost identically resembling each car, accessory and character. Falling in line with the brand's classic toy-building method, each piece can be fully customized to create a new storyline with classic characters.
The new fan-made Tron: Legacy Kit with Light Cycle pieces will be available for $34.99 to celebrate the worldwide phenomenon that is the Tron word.
Trend Themes
1. Fan-made LEGO Kits - The success of the Tron: Legacy kit based on a fan-made idea creates an opportunity for LEGO to produce more fan-made kits, tapping into a community of passionate customers who are likely to buy and promote the products.
2. Movie-inspired LEGO Collections - LEGO can further capitalize on the popularity of movie franchises by creating more movie-inspired collections like Tron: Legacy, introducing a new revenue stream to the brand.
3. Customizable LEGO Pieces - The ability to fully customize each piece in the Tron: Legacy kit creates a disruptive innovation opportunity for LEGO to offer more customizable pieces and sets, allowing customers to create new, unique designs and stories with classic LEGO characters.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can learn from LEGO's success in creating fan-made kits and movie-inspired collections to engage with passionate customers, leading to increased brand loyalty and sales.
2. Entertainment - LEGO's movie-inspired collections like Tron: Legacy can create opportunities for collaboration with entertainment studios to leverage the popularity of franchises and expand their reach in the entertainment industry.
3. Ecommerce - LEGO's customizable pieces and sets in the Tron: Legacy kit highlight a need for eCommerce retailers to offer more personalized products, as customization becomes increasingly important to consumers.
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