New York Life is Using Instagram to Share Financial Advice
Katherine Pendrill — July 19, 2016 — Marketing
References: instagram
New York Life Insurance Company recently began ramping up its social media presence by offering users a practical reason to follow its account. In addition to photos of employees and various destinations in New York City, the insurance agency is now posting photos and videos that provide consumers with useful financial advice.
Back in October of 2015, New York Life began posting videos explaining what basic insurance terms mean such as 'life insurance' and 'universal life insurance.' These videos were soon followed by advice about common financial issues such as how to avoid debt and how to protect family finances. To make it easy for Instagram users to find all of these tips and trick, the company tagged each post with the hashtag #whiteboardwednesday.
By sharing useful financial advice over Instagram, New York Life has made itself more accessible to a younger generation who might be intimidated by the prospect of purchasing insurance.
Back in October of 2015, New York Life began posting videos explaining what basic insurance terms mean such as 'life insurance' and 'universal life insurance.' These videos were soon followed by advice about common financial issues such as how to avoid debt and how to protect family finances. To make it easy for Instagram users to find all of these tips and trick, the company tagged each post with the hashtag #whiteboardwednesday.
By sharing useful financial advice over Instagram, New York Life has made itself more accessible to a younger generation who might be intimidated by the prospect of purchasing insurance.
Trend Themes
1. Social Media Financial Advice - Financial institutions can leverage social media platforms like Instagram to provide valuable financial advice to a younger audience.
2. Insurance Education Videos - Creating educational videos explaining insurance terms and financial concepts can help demystify the insurance industry and build trust with consumers.
3. Hashtag Marketing - Using relevant hashtags like #whiteboardwednesday can help organizations organize and promote their content, making it easier for consumers to find and engage with.
Industry Implications
1. Insurance - Insurance companies can utilize social media platforms to reach and educate potential customers, fostering trust and building brand loyalty.
2. Finance - Financial institutions can take advantage of social media to share financial tips and advice, positioning themselves as helpful resources to consumers.
3. Marketing - Hashtag marketing can be an effective strategy for organizations across various industries to increase visibility and engage with their target audience.
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