PayOrShare Offers Readers a Flexible Social Currency Paywall Option
Alyson Wyers — February 17, 2015 — Social Media
References: payorshare.de & springwise
Similar to share-based publishing schemes like the Sharewall social currency platform, this paywall option lets readers choose how they would like to pay. Based in Hamburg, Germany, PayOrShare lets companies charge consumers for content online, but is flexible so readers have a choice in terms of how they access it.
After reading the content, readers can choose between sharing the post on a social media platform or paying a small amount of money. This currency choice plays into the role social media shares have on readership in digital publishing. Businesses using PayOrShare can monetize their online content while still keeping their audiences in mind with a paywall option which works on a case by case basis. This system also offers analytics in the form of data, allowing brands to improve campaigns.
After reading the content, readers can choose between sharing the post on a social media platform or paying a small amount of money. This currency choice plays into the role social media shares have on readership in digital publishing. Businesses using PayOrShare can monetize their online content while still keeping their audiences in mind with a paywall option which works on a case by case basis. This system also offers analytics in the form of data, allowing brands to improve campaigns.
Trend Themes
1. Flexible Paywalls - The trend towards offering readers a choice between sharing or paying for content is disrupting traditional paywall models, opening up new monetization options for online publishers.
2. Social Currency - Social media sharing is increasingly being seen as a valuable form of currency in online publishing, leading to the rise of platforms like PayOrShare that leverage this trend to generate revenue.
3. Data-driven Analytics - The ability to track and analyze reader behavior is becoming increasingly important for online publishers, with analytics tools like those offered by PayOrShare providing valuable insights for improving content and marketing strategies.
Industry Implications
1. Online Publishing - Platforms like PayOrShare are disrupting the online publishing industry by offering a more flexible and audience-focused approach to monetizing content.
2. Social Media - Social media platforms are playing an increasingly important role in online publishing, with models like PayOrShare leveraging the power of social currency to generate revenue.
3. Analytics and Data Science - The rise of data-driven tools like those offered by PayOrShare is revolutionizing the way online publishers track and analyze reader behavior, enabling more targeted and effective marketing strategies.
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