Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
Laura McQuarrie — October 19, 2013 — Marketing
References: trinityleeds & psfk
To generate some buzz about Trinity Kitchen, the new indoor street market in Leeds, locals who wanted to visit could take a rickshaw ride to Trinity Leeds with a simple tweet to pay system.
By exchanging rides for the use of the "TrinityKitchen" hashtag, this successful campaign drives people to the brick and mortar location as well as creating a conversation online about it.
The market is set up so that "each month, five street vendors from across the country are chosen to offer their goodies at the indoor food market." If the prospect of such variety isn't already exciting enough, the vendors are picked by Richard Johnson, the curator of the British Street Food Awards. The rickshaw service ran in Leeds from October 17th to October 19th.
By exchanging rides for the use of the "TrinityKitchen" hashtag, this successful campaign drives people to the brick and mortar location as well as creating a conversation online about it.
The market is set up so that "each month, five street vendors from across the country are chosen to offer their goodies at the indoor food market." If the prospect of such variety isn't already exciting enough, the vendors are picked by Richard Johnson, the curator of the British Street Food Awards. The rickshaw service ran in Leeds from October 17th to October 19th.
Trend Themes
1. Tweet-powered Marketing - Using social media platforms like Twitter to generate buzz and promote business through innovative campaigns like tweet to pay systems.
2. Indoor Street Markets - The rise in popularity of indoor street markets as a unique and immersive shopping and dining experience.
3. Curated Food Vendors - The trend of selecting and curating a diverse range of food vendors at indoor markets to offer customers a variety of culinary choices.
Industry Implications
1. Marketing and Advertising - Opportunity to create disruptive marketing campaigns that leverage social media platforms like Twitter to engage and attract customers.
2. Retail and Hospitality - Opportunity to open and operate profitable indoor street markets that offer a distinct and enjoyable shopping and dining experience for customers.
3. Food and Beverage - Opportunity to partner with indoor markets and showcase unique and curated food offerings to a wide range of customers.
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