The Mutualite Chretienne Campaign Puts People in the Shoes of Others
Meghan Young — April 30, 2012 — Lifestyle
References: eurorscg & ibelieveinadv
It can be a hard task to put oneself in another person's shoes, but the Mutualite Chretienne campaign shows one fun way to do so. The situations being depicted may be far from fun, but the cartoonish cutout boards often found in amusement parks and carnivals give them a playful spin. By doing so, standing in for the cartoon people becomes a little easier to swallow.
The Mutualite Chretienne campaign was conceived and executed by Euro RSCG, an ad agency based in Brussels, Belgium. The print ads were photographed by Lisa Carletta with art direction by Hugo Battistel and creative direction by Jean-Luc Soille. Calling for solidarity, the campaign shows that "it begins by putting oneself in the shoes of others."
The Mutualite Chretienne campaign was conceived and executed by Euro RSCG, an ad agency based in Brussels, Belgium. The print ads were photographed by Lisa Carletta with art direction by Hugo Battistel and creative direction by Jean-Luc Soille. Calling for solidarity, the campaign shows that "it begins by putting oneself in the shoes of others."
Trend Themes
1. Simulation-based Advertising - Using cartoonish cutout boards in advertising campaigns creates a playful and engaging way for people to relate to different situations and perspectives.
2. Empathy Marketing - The Mutualite Chretienne campaign demonstrates the power of empathy in marketing by encouraging people to imagine themselves in the shoes of others.
3. Interactive Print Ads - The use of interactive elements like cutout boards in print ads offers an innovative approach to capturing audience attention and increasing engagement.
Industry Implications
1. Advertising - Incorporating simulation-based techniques in advertising can generate disruptive innovation and enhance brand messaging.
2. Marketing - The concept of empathy marketing provides an opportunity for businesses to connect with consumers on a deeper emotional level, fostering brand loyalty.
3. Print Media - Integrating interactive elements in print ads opens up possibilities for reinventing traditional advertising formats and attracting new audiences.
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