The Paytagz Website Makes a Full Retail Experience Out of Instagram
Michael Baxter — March 6, 2014 — Business
Paytagz is a mobile commerce experience that uses one of the biggest social media outlets to create a truly unique buying experience for the social media conscious user.
Instagram can be used for a lot of things, but the main thing is to convey visual information in an easy and accessible way. The site uses hashtags to organize information making it easier for users to find the things that they want. Essentially the main draw of Paytagz is to make the shopping experienced streamlined and easy for all users.
After the user finds what they want on Paytagz they send the shipping information directly to the seller. The seller not only receives the information but a shipping label to make things even easier.
Instagram can be used for a lot of things, but the main thing is to convey visual information in an easy and accessible way. The site uses hashtags to organize information making it easier for users to find the things that they want. Essentially the main draw of Paytagz is to make the shopping experienced streamlined and easy for all users.
After the user finds what they want on Paytagz they send the shipping information directly to the seller. The seller not only receives the information but a shipping label to make things even easier.
Trend Themes
1. Mobile Commerce - The rise of Paytagz highlights the trend of using mobile platforms to create unique buying experiences.
2. Social Media Shopping - Paytagz demonstrates the trend of leveraging social media platforms like Instagram for retail purposes.
3. Streamlined Shopping - The convenience provided by Paytagz reflects the trend of simplifying the shopping experience for users.
Industry Implications
1. Retail - The Paytagz concept presents a disruptive innovation opportunity in the retail industry by combining social media and mobile commerce.
2. E-commerce - The emergence of Paytagz highlights the potential for disruptive innovation in the e-commerce industry through integrating social media platforms for shopping.
3. Mobile Technology - The use of Paytagz showcases the disruptive innovation potential in the mobile technology industry, particularly in expanding the reach and ease of retail experiences.
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