Brands entice consumers with products made to last
Implications - Aiming to distance themselves from patterns related to conspicuous consumption, an increasing number of brands are marketing their products by emphasizing high-quality craftsmanship that ensures it will last. This progression speaks to the consumer interest in championing conscious consumption and acquiring long-lasting goods that can become heirlooms.
Workshop Question - In what ways can you increase transparency in order to enhance brand trust?
Trend Themes
1. Conscious Consumption - Consumers are championing conscious consumption and acquiring long-lasting goods that can become heirlooms.
2. Sustainable Production - Sustainable production practices that avoid the use of harmful glues and chemicals have emerged for children's toys and baby rattles.
3. Repair and Reuse Culture - Brands are organizing clothing swap events and repair trucks offering to mend items for free during a tour across the country.
Industry Implications
1. Retail - Retailers can focus on marketing their products by emphasizing high-quality craftsmanship that ensures it will last to appeal to consumers interested in conscious consumption.
2. Children's Toys - Designers can create quality and long-lasting wooden toys that avoid the use of harmful chemicals and glues.
3. Outdoor Clothing - Outdoor clothing brands can focus on organizing clothing swap events and repair trucks to promote sustainable production practices and reinforce their brand image as socially and environmentally responsible.
