This Packaging Reveals Simple, Playful Illustrations
Mishal Omar — September 12, 2016 — Lifestyle
References: behance.net & packagingoftheworld
The idea behind these bakery boxes is one that offers a youthful touch rather than the rustic one that most are used to when it comes to baked goods.
Designed by Zsofia Paszternak for the bakery 'Pekmuhely', the packaging consists of a series of boxes, paper wraps and bags that all feature food-related doodles. Each of the items are black and white in color and feature simple illustrations of food, utensils and the processes that go into baking food. The branding is simple yet has an impact due to the designer's choice to offer a playful concept rather than the more natural ones that bakeries tend to aim for.
These bakery boxes work to capture the attention of a variety of age demographics.
Designed by Zsofia Paszternak for the bakery 'Pekmuhely', the packaging consists of a series of boxes, paper wraps and bags that all feature food-related doodles. Each of the items are black and white in color and feature simple illustrations of food, utensils and the processes that go into baking food. The branding is simple yet has an impact due to the designer's choice to offer a playful concept rather than the more natural ones that bakeries tend to aim for.
These bakery boxes work to capture the attention of a variety of age demographics.
Trend Themes
1. Youthful Packaging - Creating bakery boxes with playful illustrations appeals to younger consumers and adds a unique touch to traditional packaging.
2. Simple Yet Impactful Branding - Using black and white illustrations on bakery boxes creates a visually striking and memorable brand image.
3. Diversifying Bakery Packaging - Introducing doodled bakery boxes offers a new and creative alternative to the rustic packaging typically associated with baked goods.
Industry Implications
1. Bakery - Bakeries can embrace the trend of doodled bakery boxes to attract a wider range of customers and stand out in a competitive market.
2. Packaging - Packaging companies have an opportunity to develop new designs and materials that cater to the demand for playful and illustrative bakery boxes.
3. Graphic Design - Graphic designers can contribute to the trend by creating unique and eye-catching doodles for bakery packaging, offering their skills to bakeries and other related businesses.
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