This New ReFleece Felting Method Turns Jackets into Tablet Cases
Olivia Chow — May 2, 2013 — Eco
References: refleece & kickstarter
ReFleece upcycles old Patagonia fleece jackets into molded felt tablet cases. Literally cut from the same cloth, these fuzzy protectors compliment the tech-savvy expediter returning to the grid. To those who prefer skyscrapers to mountains, its minimal design, novel surface, and unique colors makes it coffee shop perfect for any urbanite.
More impressively, ReFleece’s original felting technology matches its smart look. Founders Sam Palmer and Jennifer Feller made sure to address the common criticisms of recycling. For example, collection costs for recycling can exceed those of landfill’s 5 to 1. They minimized this disparity by partnering with Palmer’s previous employer Patagonia. The leading outdoor company provided a pre-paved avenue for fleece collection by taking advantage of their existing stores and requesting their loyal customers to return their used jackets. ReFleece also procures post-industrial fleece from factories that would otherwise discard the unused material.
In case you had any doubt that ReFleece didn’t think of everything, all items are US-made, no materials are re-dyed, and they will take back your ReFleece to be ReFleeced again.
More impressively, ReFleece’s original felting technology matches its smart look. Founders Sam Palmer and Jennifer Feller made sure to address the common criticisms of recycling. For example, collection costs for recycling can exceed those of landfill’s 5 to 1. They minimized this disparity by partnering with Palmer’s previous employer Patagonia. The leading outdoor company provided a pre-paved avenue for fleece collection by taking advantage of their existing stores and requesting their loyal customers to return their used jackets. ReFleece also procures post-industrial fleece from factories that would otherwise discard the unused material.
In case you had any doubt that ReFleece didn’t think of everything, all items are US-made, no materials are re-dyed, and they will take back your ReFleece to be ReFleeced again.
Trend Themes
1. Upcycling - Opportunity for businesses to create eco-friendly products by using innovative methods to repurpose waste materials.
2. Circular Economy - Opportunity for businesses to adopt a sustainable business model that focuses on reusing and recycling materials to reduce waste and promote sustainability.
3. Smart Design - Opportunity for businesses to create products that combine functionality with aesthetic appeal, catering to the growing market of tech-savvy urbanites.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion and apparel companies to explore sustainable manufacturing processes, such as upcycling, to meet the demand for eco-friendly products.
2. Consumer Electronics - Opportunity for consumer electronics companies to collaborate with eco-friendly manufacturers to create sustainable accessories that appeal to tech-savvy consumers.
3. Retail - Opportunity for retailers to adopt a circular economy business model and partner with eco-friendly manufacturers to source sustainable products for their stores.
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