The Alite Medow Mat is Made for Outdoor Adventures and Summer Concerts
Meghan Young — October 30, 2014 — Lifestyle
References: alitedesigns & coolhunting
Enjoying a laid back and romantic meal outdoors on a beautiful summer day can often be marred my common messes and mishaps; but the Alite Meadow Mat, a waterproof picnic blanket, would make such accidents much easier to deal with. It provides a comfortable and easily cleanable surface to sit and eat on. Whether dips, drinks or anything else more random falls on it, people won't have to scramble too much to clean up the mess.
Designed by Alite Designs, the waterproof picnic blanket is not only washable, it is lightweight and conveniently rolls up into a compact package for portability. This made even more convenient by way of attached straps and handles. It even boasts corner loops to secure to the ground on windy days.
Designed by Alite Designs, the waterproof picnic blanket is not only washable, it is lightweight and conveniently rolls up into a compact package for portability. This made even more convenient by way of attached straps and handles. It even boasts corner loops to secure to the ground on windy days.
Trend Themes
1. Outdoor Meal Accessories - Designing outdoor meal accessories that prioritize ease of use and portability for consumers will allow companies to tap into the growing market of outdoor enthusiasts and foodies.
2. Multi-functional Picnic Blankets - Picnic blankets that have multiple uses such as being waterproof, washable, and easily transportable, can be a disruptive innovation in the market and offer new opportunities for customization and personalization.
3. Sustainable Outdoor Products - Using eco-friendly materials to create outdoor products can not only appeal to environmentally conscious consumers, but it can also establish a brand as socially responsible and promote the importance of sustainability in the outdoors.
Industry Implications
1. Outdoor Gear - Outdoor gear companies can capitalize on the trend of portable and multi-functional picnic blankets by incorporating new materials and customizable features in their products.
2. Food and Beverage - Food and beverage companies can leverage the growing trend of outdoor meals and picnics by creating products and packaging that are specifically catered to outdoor settings, such as spill-proof containers and easy-to-open, single-serve packaging.
3. Sustainability - Sustainability-focused companies can create new opportunities in the outdoor industry by designing products that are not only environmentally friendly, but also durable and functional for outdoor enthusiasts.
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