The Weezer Snuggie Keeps People Warm and Cool at the Same Time
Robyn Currie — November 3, 2009 — Marketing
References: weezer & blog.urbanoutfitters
If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie.
This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm.
This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm.
Trend Themes
1. Band Merch Snuggies - Musical artists can create branded snuggies as a quirky marketing tool to appeal to their fan base.
2. Hipster Home Goods - Home goods companies can create products that appeal to the hipster demographic, like quirky blankets or other items
3. Novelty Fashion Items - Retailers can offer novelty fashion items that appeal to customers looking for unique or humorous pieces, like a zebra-print snuggie.
Industry Implications
1. Music Merchandise - The music merchandise industry can leverage snuggies and other quirky items to increase sales and appeal to younger demographics.
2. Home Goods - The home goods industry can create products with a unique or quirky design to appeal to younger customers.
3. Apparel Retail - Retailers in the apparel industry can incorporate novelty fashion items to drive sales and appeal to customers looking for unique items.
3.2
Score
Popularity
Activity
Freshness
