Wipak's Popcorn Packaging Facilitates Easy Snacking and Sharing
Rahul Kalvapalle — August 22, 2016 — Lifestyle
References: propercorn & packagingnews
UK-based popcorn brand Propercorn has long prided itself for helping to create a snacking culture that places the focus on sharing, and now the company's delicious products are now set to be the beneficiary of new popcorn packaging that is designed to facilitate this mantra.
Devised by Wipak, Propercorn's new popcorn packaging is equipped with an innovative film structure that allows for greater flexibility. More importantly, the packaging also features a pull-away panel that is easy enough to engage with your fingers but durable enough to survive factory handling, shelf-stocking and backpack-storing. At the same time, the panel feature is also easy to use if you're feeling greedy and looking to down a package of popcorn on your own.
This popcorn packaging is a great example of package design supporting the product's positioning among consumers, in this case by encouraging and facilitating easy sharing.
Devised by Wipak, Propercorn's new popcorn packaging is equipped with an innovative film structure that allows for greater flexibility. More importantly, the packaging also features a pull-away panel that is easy enough to engage with your fingers but durable enough to survive factory handling, shelf-stocking and backpack-storing. At the same time, the panel feature is also easy to use if you're feeling greedy and looking to down a package of popcorn on your own.
This popcorn packaging is a great example of package design supporting the product's positioning among consumers, in this case by encouraging and facilitating easy sharing.
Trend Themes
1. Flexible Packaging - The innovative film structure of Propercorn's popcorn packaging allows for greater flexibility, creating opportunities for other food and beverage brands to explore more versatile packaging options.
2. Interactive Packaging - The pull-away panel feature of the popcorn packaging enables easy engagement and interaction with the product, presenting opportunities for brands to enhance customer experience through interactive packaging designs.
3. Sustainable Packaging - Propercorn's new packaging design promotes sustainability by incorporating durable materials that withstand handling and storage, inspiring other industries to explore eco-friendly packaging solutions.
Industry Implications
1. Food and Beverage - The flexible and interactive features of the popcorn packaging can be applied to other food and beverage products to improve convenience and customer engagement.
2. Snack and Convenience Foods - The easy snacking and sharing aspect of the popcorn packaging holds potential for disruptive innovation in the snack and convenience food industry, encouraging new packaging solutions that prioritize convenience and portion control.
3. Packaging and Printing - The innovative popcorn packaging design presents opportunities for the packaging and printing industry to develop and offer novel packaging solutions that prioritize flexibility, interactivity, and sustainability.
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