This 60-Piece Collection Celebrates Travis Scott's New Album
Riley von Niessen — September 12, 2016 — Fashion
References: travisscott & hypebeast
'Birds in the Trap Sing McKnight,' Travis Scott's new album that was just released in the September of 2016, has generated a lot of excitement among his many fans. In order to allow them to celebrate it in just about every way possible, the rapper released an incredibly broad 60-piece collection.
Included is a variety of apparel that's branded with imagery from Travis Scott's new album, as well as a slew of accessories like baseball caps, beanies, socks, pillows, comforters and bags. The series offers a number of rather unconventional inclusions as well, at least in terms of what's normally seen from musician merchandise.
A few examples of this include eagle plush toys, flashlights, ashtrays, candles and even condoms. As a means to prompt more fans to buy the new Travis Scott album instead of downloading it, the rapper is including a piece of merchandise along with its purchase as well.
Included is a variety of apparel that's branded with imagery from Travis Scott's new album, as well as a slew of accessories like baseball caps, beanies, socks, pillows, comforters and bags. The series offers a number of rather unconventional inclusions as well, at least in terms of what's normally seen from musician merchandise.
A few examples of this include eagle plush toys, flashlights, ashtrays, candles and even condoms. As a means to prompt more fans to buy the new Travis Scott album instead of downloading it, the rapper is including a piece of merchandise along with its purchase as well.
Trend Themes
1. Celebrity Merchandise - Opportunity for other celebrities to release expansive merchandise collections to promote their albums or projects.
2. Unconventional Inclusions - Opportunity for artists and musicians to include unique and unexpected items in their merchandise collections, creating a sense of exclusivity and novelty for fans.
3. Value-added Purchases - Opportunity for businesses to bundle merchandise or additional items with a purchase to incentivize customers and increase sales.
Industry Implications
1. Music Industry - Music artists can leverage expansive merchandise collections to increase fan engagement and generate additional revenue streams.
2. Fashion Industry - Fashion brands can collaborate with celebrities to create branded apparel and accessories collections, capitalizing on the popularity of celebrity merchandise.
3. Promotional Products Industry - Promotional product companies can offer unique and unconventional items for artists and musicians to include in their merchandise collections, catering to their fans' desire for exclusive and collectible items.
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