Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals.
Trend Themes
1. Virtual Reality Simulations - Brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, providing disruptive innovation opportunities in creating virtual test drives and VR fashion shows.
2. VR Real Estate - Luxury homes sales brand Sotheby’s Internatonal Realty is using Samsung Gear VR to offer patrons an upscale VR tour through 360-degree video footage, a disruptive innovation opportunity for real estate marketing in the luxury housing market.
3. Multi-sensory VR Events - The success of virtual reality marketing for Kayak travel booking platform to transport individuals from London to Miami, provides disruptive innovation opportunities to create more multi-sensory VR pop-up events.
Industry Implications
1. Automotive Industry - Car brands can explore creating more realistic simulations in their vehicle testing experiences, expanding into gaming platforms and maximizing engagement with tech-savvy audiences.
2. Real Estate Industry - Real estate agents and brands can incorporate VR technology to offer 360-degree tours of luxury homes to potential buyers seeking alternate home tours with highly prestigious brands such as Sotheby's.
3. Travel Industry - Travel companies can explore creating more immersive multi-sensory pop-up events to entice potential customers and to offer exciting new virtual experiences beyond a vacation destination.
6 Featured, 46 Examples:
248,654 Total Clicks
Date Range:
Jul 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
