The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
Laura McQuarrie — June 14, 2014 — Autos
References: pingmag.jp & japantrends
The Toyota Camatte child car previously made its rounds in 2012 and 2013 and recently again at the Tokto Toy Show 2014, where kids could customize the panels of the car.
Toyota's collaboration with Znug Design for the Toy Show included two parts, one of which showed off the inner mechanics of the car, while another intriguing station let the show's visitors personalize one of the toy mobiles. The hood of a Camatte57s Sport was loaded with LED lights, taking scanned digital drawings and displaying them on the front of the car. Designed as a customizable family-oriented vehicle, this Toyota and Znug Design proves just how imaginative the car can be.
The interactive Toyota Camatte Lab at Tokyo Big Sight is open to the public for this weekend's Tokyo Toy Show 2014.
Toyota's collaboration with Znug Design for the Toy Show included two parts, one of which showed off the inner mechanics of the car, while another intriguing station let the show's visitors personalize one of the toy mobiles. The hood of a Camatte57s Sport was loaded with LED lights, taking scanned digital drawings and displaying them on the front of the car. Designed as a customizable family-oriented vehicle, this Toyota and Znug Design proves just how imaginative the car can be.
The interactive Toyota Camatte Lab at Tokyo Big Sight is open to the public for this weekend's Tokyo Toy Show 2014.
Trend Themes
1. Customizable Child Cars - The trend of customizable child cars is on the rise and presents an opportunity to create more interactive and personalized experiences for kids.
2. Interactive Toy Cars - The trend of interactive toy cars is growing, paving the way for new opportunities to incorporate technology and gamification in kids' toys.
3. Family-oriented Vehicle Design - The trend of family-oriented vehicle design offers an opportunity to create vehicles that cater to the needs and preferences of families with young children.
Industry Implications
1. Toy Industry - The customizable child car trend presents a disruptive innovation opportunity for the toy industry to create more engaging and interactive toys.
2. Automotive Industry - The trend of family-oriented vehicle design presents an opportunity for the automotive industry to design vehicles with features and functionalities that cater to the needs of families with young children.
3. Technology Industry - The trend of interactive toy cars presents an opportunity for the technology industry to incorporate smart technology and gamification in the production of kids' toys.
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