The 'Democratic Front Row' App Mimics the Fashion Week Experience
Katherine Pendrill — February 5, 2016 — Tech
References: democraticfrontrow & psfk
'Democratic Front Row' is a new VR app that recreates the feeling of sitting front row at a fashion show. Although many consumers are interested in fashion, actually attending a runway event is a highly exclusive affair. This app makes the experience more accessible to the ordinary person through the use of virtual reality.
Democratic Front Row is a new app that was developed as part of a partnership between Tele2 and Stockholm Fashion Week. In order to get content for the app, several robots equipped with VR cameras were installed front row at different events. Consumers were then able to use the Democratic Front Row app in conjunction with a VR viewer such as Google Cardboard to view the show. Consumers were even able to 'like' certain outfits, which caused the robot viewers to light up.
The technology ultimately helps to break down some of the barriers that may prevent consumers from having certain experiences.
Democratic Front Row is a new app that was developed as part of a partnership between Tele2 and Stockholm Fashion Week. In order to get content for the app, several robots equipped with VR cameras were installed front row at different events. Consumers were then able to use the Democratic Front Row app in conjunction with a VR viewer such as Google Cardboard to view the show. Consumers were even able to 'like' certain outfits, which caused the robot viewers to light up.
The technology ultimately helps to break down some of the barriers that may prevent consumers from having certain experiences.
Trend Themes
1. Virtual Reality Fashion Shows - Using VR technology to recreate the front row experience of fashion shows.
2. Democratization of Fashion Week - Making fashion week accessible to a wider audience through virtual reality applications.
3. Interactive Viewing Experiences - Allowing consumers to engage with fashion shows by liking outfits through VR apps.
Industry Implications
1. Virtual Reality - Opportunity for VR technology companies to develop immersive experiences for fashion shows.
2. Fashion - Fashion brands can leverage VR apps to reach a broader audience and enhance engagement.
3. Event Technology - Companies in the event technology industry can explore VR solutions for enhancing attendee experiences.
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