Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Gendered Self-Care

Products and services that aim to trigger relaxation target male consumers

Implications - Industries concerning themselves with self-care and relaxation have predominantly targeted women, however these industries are slowly adapting to calls for gender inclusivity. By actively catering to the design-related needs and preferences of many male consumers, such products and services are able to broaden the consumer base of the brands in question, while giving male consumers a way to explore self-care in ways that avoid the reluctance that can stem from societal norms and expectations.
Workshop Question - How could your brand strive for inclusivity?
Trend Themes
1. Gender-inclusive Self-care - Industries are adapting self-care and relaxation products to be gender-inclusive.
2. Male-specific Grooming - Brands are launching dedicated cosmetic collections and skincare ranges for male audiences.
3. Personalized Men's Shopping Experiences - Retailers are creating standalone stores for men which offer fashion, grooming, and personalized experiences.
Industry Implications
1. Beauty and Personal Care - Brands are developing products that address the unique needs of men’s grooming.
2. Retail and Ecommerce - Retailers are investing in creating personalized experiences for male consumers.
3. Wine and Beverage Industry - Subscription services are creating wine clubs geared towards male demographics.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
83,404 Total Clicks
Date Range:
Oct 17 — Aug 18
Trending:
Warm

Related Examples

Men's Lifestyle Boxes
Men's Lifestyle Boxes
Bespoke Post's Subscription Offers High-Quality Products for Everyday Life
Exclusive Rosé Clubs
Exclusive Rosé Clubs
Winc's 'Summer Water Societé' is a Membership-Only Wine Club
Department Store Home Collections
Department Store Home Collections
Target Has Launched a Home Brand Called 'Opalhouse'
Bohemian Home Goods Partnerships
Bohemian Home Goods Partnerships
Nordstrom Will Be Retailing Anthropologie's Home Goods Collection
Reimagined Retail Spaces
Reimagined Retail Spaces
Retail Design Collective Transform Loft into Hub for Community Engagement
Inclusive Children's Sneakers
Inclusive Children's Sneakers
Billy Footwear's New Sneakers Can Be Worn by Anyone with Easy Zip
Collaborative Cartoon Capsules
Collaborative Cartoon Capsules
HEX Crafts a Exclusive 'Peanuts' Themed Collection for Nordstrom
Cartoon-Themed Kid's Bags
Cartoon-Themed Kid's Bags
HEX Teamed Up with Peanuts on a New Line of Bags for Children
Designer Plastic Shopping Bags
Designer Plastic Shopping Bags
Céline's Plastic Shopping Bag & More Will Be Available at Nordstrom
Vegan Wine Clubs
Vegan Wine Clubs
'Vegan Wines' Offers a Selection of Plant-Based Wines to Subscribers
Dog-Friendly Pop-Up Shops
Dog-Friendly Pop-Up Shops
Nordstrom is Opening a Celebratory Year of the Dog Pop-Up
Parody Designer Dog Lines
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
AR Wine Clubs
AR Wine Clubs
sipp's sippCLUB Uses Augmented Reality to Provide Information on Wine
Masculine Essential Subscription Services
Masculine Essential Subscription Services
Bespoke Post Curates Impressive Boxes for Guys
Masculine Facial Care Oils
Masculine Facial Care Oils
The Alex Carro Balancing Face Oil Balances Your Natural Oil Levels
Energizing Men's Masks
Energizing Men's Masks
This Energizing Balea Men Face Mask Hydrates and Offers UV Protection
Jelly Highlighter Cosmetics
Jelly Highlighter Cosmetics
Farsali's 'Jelly Beam' is a Gel Illuminator for the Face
Ombré Charcoal Horchatas
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
Full-Face Collagen Masks
Full-Face Collagen Masks
Knesko Skin's Face Mask Activates the Third Eye Chakra with Gold
play_circle_filledMasculine Cookie Fragrances
Masculine Cookie Fragrances
AXE's Spray Scent for Men Mimics the Aroma of 'Leather + Cookies'
Lemon Beauty Tonics
Lemon Beauty Tonics
Dirty Lemon's Drink Hydrates, Boosts Elasticity and Reduces Wrinkles
Charcoal Halloween Snacks
Charcoal Halloween Snacks
The Nékter Juice Bar's 'Scary Skoop' is a Healthy Halloween Indulgence
Three-in-One Solid Cleansers
Three-in-One Solid Cleansers
Caolion's Cleansing Sticks Transform from a Balm to an Oil to Foam
Intensive Athletic Hand Balms
Intensive Athletic Hand Balms
The Duke Cannon Bloody Knuckles Hand Repair Balm is Soothing
Coconut Oil Charcoal Toothpastes
Coconut Oil Charcoal Toothpastes
The FineVine Organics Activated Charcoal Toothpaste is Natural
Radio Wine Subscriptions
Radio Wine Subscriptions
National Public Radio Just Announced Their New Subscription Wine Club
Detoxifying Armpit Masks
Detoxifying Armpit Masks
Lavanila's Healthy Underarm Detox Mask Draws Out Dirt, Bacteria & Toxins
Prohibition-Inspired Care Products
Prohibition-Inspired Care Products
18.21 Man Made's Products Boast the Aroma of Sweet Tobacco
Handcrafted Men's Skincare
Handcrafted Men's Skincare
'Big Boy' Specializes in Creating Natural Skincare Products for Men
Piquant Unisex Fragrances
Piquant Unisex Fragrances
Guerlain's 'LUI' Embraces Both Masculine and Feminine Scents
Fatherly Bath Bombs
Fatherly Bath Bombs
Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
Complementary Wine Clubs
Complementary Wine Clubs
HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
Conditioning Body Hair Oils
Conditioning Body Hair Oils
The 'Bushbalm' Pubic Hair Oils Soften and Moisturize
Masculine Solid Fragrances
Masculine Solid Fragrances
The Fulton & Roark Captiva Cologne is Ideal for Traveling
Wine Vending Machines
Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience
Digital Wine Club Showrooms
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept