Lime Crime is Venturing into Hair Products with 'Unicorn Hair'
Laura McQuarrie — September 21, 2017 — Fashion
References: limecrime & cultbeauty
Cosmetics brand Lime Crime is set to make its foray into the world of hair products with the release of 'Unicorn Hair,' a line of vegan, semi-permanent hair dye colors that exclude harsh ingredients like bleach and chemicals.
Although the shades in the collection range from stone grays to pastel pinks, each of the colors is made with a base of vegetable dye that's formulated with cruelty-free ingredients. As semi-permanent colors, promise to leave one's hair undamaged, "smelling like a meadow" and boldly colored with either the Tint or Full Coverage options. Over time, the semi-permanent colors are designed to fade gradually.
The hair color products are sold in jars that let the bold colors show through the mythical product packaging.
Although the shades in the collection range from stone grays to pastel pinks, each of the colors is made with a base of vegetable dye that's formulated with cruelty-free ingredients. As semi-permanent colors, promise to leave one's hair undamaged, "smelling like a meadow" and boldly colored with either the Tint or Full Coverage options. Over time, the semi-permanent colors are designed to fade gradually.
The hair color products are sold in jars that let the bold colors show through the mythical product packaging.
Trend Themes
1. Vegan Hair Dyes - Opportunity to disrupt the traditional hair dye industry by offering a cruelty-free and plant-based alternative that is less damaging to hair.
2. Semi-permanent Hair Colors - Opportunity to disrupt the traditional hair color industry by offering vibrant and bold colors that are also less damaging to hair as they fade gradually over time.
3. Eco-friendly Beauty Products - Opportunity to disrupt the traditional beauty industry by offering products that are made with vegan and cruelty-free ingredients and have eco-friendly packaging like the Lime Crime Unicorn Hair dyes.
Industry Implications
1. Hair Care - The hair care industry could benefit from offering more plant-based and semi-permanent hair dyes that are less damaging to hair.
2. Beauty - The beauty industry can benefit from offering more eco-friendly beauty products that are made with vegan and cruelty-free ingredients and have eco-friendly packaging like the Lime Crime Unicorn Hair dyes.
3. Sustainability - The sustainability industry can benefit from partnering with beauty and hair care companies to develop more eco-friendly products with sustainable ingredients and packaging.
4.4
Score
Popularity
Activity
Freshness
