Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection
Laura McQuarrie — September 21, 2017 — Fashion
References: supergoop
Supergoop! makes a range of innovative sun care products that come in mousses, mists and SPF cheek tints, but it is now expanding its range with yet another noteworthy addition—the 100% Mineral Invincible Setting Powder SPF 45.
The protective setting powder product for setting one's makeup boasts a sweat-resistant formula, as well as the ability to reduce shine and offer both UV and environmental protection. Unlike most setting powder products that are sold in jars that require consumers to have their own brushes or another means of application, the 100% Mineral Invincible Setting Powder SPF 45 comes in a refillable tube that is instantly ready to be brushed onto the face. For ease of use, the packaging design notes where the base should be positioned to "Tilt & Tap," "Apply" and "Close."
The protective setting powder product for setting one's makeup boasts a sweat-resistant formula, as well as the ability to reduce shine and offer both UV and environmental protection. Unlike most setting powder products that are sold in jars that require consumers to have their own brushes or another means of application, the 100% Mineral Invincible Setting Powder SPF 45 comes in a refillable tube that is instantly ready to be brushed onto the face. For ease of use, the packaging design notes where the base should be positioned to "Tilt & Tap," "Apply" and "Close."
Trend Themes
1. Mineral-based Sun Protection Products - Developing mineral based sun protection products with functional features could give brands a competitive edge in the market.
2. Innovative Personal Care Packaging - Creating convenient and mess-free packaging for personal care products, such as this new portable setting powder, can provide disruptive innovation opportunities and attract customers.
3. Multi-functional Beauty Products - Expanding the functionality of beauty products can create unique selling propositions and meet consumer needs in the personal care market.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can explore the trend of developing multi-functional, mineral-based sun protection products and packaging innovations.
2. Packaging and Design - Brands in the packaging and design industry should consider creating new convenient and portable packaging for personal care and beauty products.
3. Outdoor and Active Wear - Companies in the outdoor and active wear industry can explore the trend of developing multi-functional, sport-specific sun protection products, such as sweat-resistant powders for athletes.
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