Estée Lauder's Makeup Compact Dispenses Liquid Formula with a Button
Laura McQuarrie — January 20, 2017 — Unique
References: esteelauder
Most makeup compacts across the beauty industry are designed to be filled with some sort of cosmetic in a solid form, but Estée Lauder's 'Double Wear Makeup To Go Liquid Compact' defies this norm.
In terms of shape, the design of the compact remains fairly true to classic styles, with a rounded form and an internal mirror. Where the design of the spill-proof Liquid Compact sets itself apart is with a button that can be pressed to dispense enough product to provide about eight hours of coverage. As the brand notes, one may press the button "once for a light touch, twice for more coverage."
For easy application, a sponge is included as an essential component of the makeup compact. In all, 20 different nude skin tone shades are offered, from light-medium to medium and medium-deep.
In terms of shape, the design of the compact remains fairly true to classic styles, with a rounded form and an internal mirror. Where the design of the spill-proof Liquid Compact sets itself apart is with a button that can be pressed to dispense enough product to provide about eight hours of coverage. As the brand notes, one may press the button "once for a light touch, twice for more coverage."
For easy application, a sponge is included as an essential component of the makeup compact. In all, 20 different nude skin tone shades are offered, from light-medium to medium and medium-deep.
Trend Themes
1. Liquid Cosmetic Compacts - Disruptive innovation opportunity: Creating liquid cosmetic compacts that offer convenience and customizable coverage for consumers.
2. Spill-proof Design - Disruptive innovation opportunity: Developing spill-proof designs for cosmetic compacts to enhance user experience and eliminate mess.
3. Customizable Coverage - Disruptive innovation opportunity: Designing makeup compacts with adjustable coverage options to meet the diverse needs and preferences of consumers.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introducing new cosmetic packaging designs and formulas to enhance the beauty industry's product offerings and attract a wider range of consumers.
2. Cosmetics - Disruptive innovation opportunity: Rethinking traditional packaging formats to create innovative and convenient cosmetic solutions for customers.
3. Fashion - Disruptive innovation opportunity: Collaborating with fashion brands to create stylish and functional makeup compacts that align with current fashion trends.
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