Sephora's Must Airbrush Blush Offers Easy Application
Mishal Omar — June 23, 2017 — Marketing
References: sephora
The Sephora Collection offers a Perfection Mist Airbrush Blush that comes in a spray bottle form, making it significantly distinct from the powder and cream blushes that dominate in the beauty industry.
The lightweight blush works by being sprayed onto the face, or sprayed onto a brush and then applied directly onto the cheeks. It offers a "microfine mist" that ensures that it looks natural when applied to the face. The product contains Instablend technology and has a weightless application that can appear subtle or more intense based on the wearer's preferences.
The Mist Airbrush Blush collection comes in four universally flattering shades, offering colors in peach, orange, rose and pink – which can be worn by people of all skin tones.
The lightweight blush works by being sprayed onto the face, or sprayed onto a brush and then applied directly onto the cheeks. It offers a "microfine mist" that ensures that it looks natural when applied to the face. The product contains Instablend technology and has a weightless application that can appear subtle or more intense based on the wearer's preferences.
The Mist Airbrush Blush collection comes in four universally flattering shades, offering colors in peach, orange, rose and pink – which can be worn by people of all skin tones.
Trend Themes
1. Spray-on Blush - Developing technologies in spray-on beauty products could disrupt traditional cosmetics industry.
2. Instablend Technology - 'Instablend' is a growing trend in beauty products, allowing quick and easy application for busy consumers.
3. Microfine Mist - More beauty companies are now focusing on creating lightweight makeup application that uses 'microfine mist' technology.
Industry Implications
1. Cosmetics - Beauty companies can incorporate 'spray-on' or 'microfine mist' technologies into their existing makeup products, enticing new, convenience-seeking customers.
2. Beauty Technology - The development of lightweight, easy to apply products, such as mist-based technology, could revolutionize the beauty industry and make cosmetic application more accessible to wider audiences.
3. Consumer Goods - This innovation can potentially be applied to other consumer goods, such as sunscreen, insect repellant, and hair care.
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