The 'MAC Lunar New Year' Collection Boasts Beautiful Ombré Packaging
Riley von Niessen — December 20, 2017 — Fashion
References: maccosmetics & popsugar
News of the soon-to-be released 'MAC Lunar New Year' collection was recently shared by POPSUGAR, which states that the brand is set to make the debut in early 2018.
Although not much information has been revealed about the collection as of yet, a few images of the products that will make it up have been teased on Instagram. In these images, a blush and highlighter duo in a travel-friendly compact is included, in addition to two berry-toned lipsticks, and a 9-shade eyeshadow palette. All of the shades that are included in the eyeshadow palette look to be fairly neutral, with soft hues of brown and pink making up the majority.
Given the versatility of the products that have been shared of the images, it's likely that the collection will be popular among consumers who are looking to achieve more subtle and natural looks.
Although not much information has been revealed about the collection as of yet, a few images of the products that will make it up have been teased on Instagram. In these images, a blush and highlighter duo in a travel-friendly compact is included, in addition to two berry-toned lipsticks, and a 9-shade eyeshadow palette. All of the shades that are included in the eyeshadow palette look to be fairly neutral, with soft hues of brown and pink making up the majority.
Given the versatility of the products that have been shared of the images, it's likely that the collection will be popular among consumers who are looking to achieve more subtle and natural looks.
Trend Themes
1. Lunar New Year Makeup Trends - The rise of makeup products and collections inspired by Lunar New Year presents opportunities for cosmetic companies to tap into cultural celebrations and diverse consumer markets.
2. Travel-friendly Makeup Trends - Products that cater to on-the-go consumers with multi-functionality and portable packaging can disrupt the cosmetic market by providing practical and innovative solutions for busy lifestyles.
3. Natural-look Makeup Trends - Increased demand for makeup trends that feature neutral and subtle shades reflect the changing preferences of consumers who are looking for more low-key, effortless beauty looks.
Industry Implications
1. Cosmetics Industry - Cosmetic companies can capitalize on the Lunar New Year theme and the trend towards travel-friendly and natural-look makeup to create product lines that cater to diverse consumer markets.
2. Travel Industry - The demand for travel-friendly makeup presents potential for collaborations between cosmetics companies and travel brands to appeal to consumers who prioritize both practicality and beauty.
3. Fashion Industry - The advent of new makeup trends creates opportunities for fashion brands to integrate makeup lines into their collections, offering consumers a more comprehensive and cohesive brand experience.
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